When a freelance marketer intends to approach small to medium enterprises as clients, keep in mind that not every owner from this segment will immediately concur to all marketing strategies as planned, particularly those strategies that are too expensive. Understand that there are some business owners running on a shoestring budget, and could request far more affordable marketing strategies to start with. This is perfectly all right; a great freelance marketer should know how to adjust to the capacity of any marketing client.
So to help a new freelance marketer, below are basic marketing strategies and general approaches that might come in handy:
The Power of Blog Marketing
Thanks to the age of blogging, nothing is anymore impossible when it comes to getting products and services visible to a wider market – locally and internationally. There are in fact two blog marketing strategies: get a free business blog or website to kick things off; advertise on other blogs through banners and reviews. Work on a good deal with powerful bloggers to run the campaigns in their blogs. It can be through banners, links, or paid reviews that are very rampant nowadays. Nothing beats a good word to campaign an excellent brand.
Don’t Underestimate Telemarketing
Selling through telemarketing is absolutely a difficult approach to possible customers. What with the cold calls that have become so commonplace and annoying for homeowners, offices, and other establishments. Not to discount that telemarketing is time consuming. Nonetheless, if a freelance marketer has the effective telemarketing strategies to move toward a successful promotion on the phone, it becomes a powerful marketing strategy and rather cheap, too, that is if the business has its telemarketer than making way for call center agents to do it. Take it this way – a good talk is worth a good sale.
Word-of-Mouth Marketing for Brand Awareness
This strategy is simply about keeping the target market in the loop. It may not be the best marketing strategy for some, but it still works for the purpose of brand awareness. Word-of-mouth marketing strategy can be implemented in different ways though. For one, a freelance marketer can give out invites for a free product test or service trial to very few regular or loyal customers. The payback from such invite is, of course, to spread the word about the experience and promote that particular product or service, if possible, bring new customer referrals.
Now, if the business owner is willing to spend more in that case, a freelance marketer can also hire few agents to campaign it to the right market, be it during functions, events, or simple, daily discussions with target customers. Be careful, however, when choosing whom to give the freebies, or agents to hire for the job. Make it sure these cream-of-the-crop agents have influences within a particular demographic, and can truly help in intensifying campaigns of the business, or else it’s just a waste of energy and money. And so word of mouth becomes just that – word of mouth.
A taut marketing budget should not hinder an efficient freelance marketer to campaign and provide brand awareness. Besides, there are other effective and similarly affordable marketing strategies to pursue and work with. Though using only the aforementioned strategies may albeit cramp the opportunities to capture a larger market for a time being, bear in mind that this is only the beginning of a bigger, better picture between the satisfied marketing client and a freelance marketer, after showing a good head start.
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