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August, 8 2017Become More Social: Networking Is The Place To Be Seen
The phenomena of social networking sites is now old news but they are still growing stronger and stronger every day with more and more people...Read More
February, 2 2017Getting to the Emotional and Logical Value Greater Than Your Asking Price.
Is the Investment to Purchase your Product Priceless? Welcome, if you are landing on this article and haven’t read the first two about creating the...Read More
February, 2 2017Why is someone going to purchase your product or service?
Creating a Compelling Reason to Purchase Your Product. This is the next phase in the buying process. If you missed the first part of building a...Read More
February, 2 2017Building a Relationship with your customers.
Creating the buying experience by understanding the buying process. I have seen many, many, many sales pitches over my life. I am always fascinated...Read More
January, 1 2017Emotional Buyers – Why Your Customers are Buying!
We all seek to understand exactly why our customers purchase from us. What makes them tic? Why do they purchase from us or from any for that matter?...Read More
November, 11 2016Four Cornerstones to Building a Brand for Business Stability and Profitable Growth – Part 3
Networking: Networking has become something of a lost art. Wow, that is a big statement. But here is what I mean by that. We will often become...Read More
October, 10 2016What We Can Learn From Pepsi Co’s Pivot In The Marketplace
Like Mcdonald’s, Pepsi Co, is not immune to a massive shift in consumer preference. In business and in sports it’s essential to...Read More
September, 9 2016Four Cornerstones to Building a Brand for Business Stability and Profitable Growth – Part 2
Hard Work: I am turning a corner in my life. One of my mentors recently said to me that while my previous attempt to just grind hard and get it done...Read More
September, 9 2016When hustling leads to infringement, black hat and the end of your business, what then?
Hustling Everyday? You Could End Up With No Business, No Brand And Back In The Unemployment Line! “Whatever it takes.” I call that...Read More