MasterMindSEO Content Marketing|Organic SEO Experts|Business Consulting Wed, 07 Jun 2017 15:43:57 +0000 en-US hourly 1 105165888 Are you getting what you expected from your employees? Mon, 20 Feb 2017 22:20:18 +0000 Why are my employees not getting their responsibilities completed? In a recent conversation, with a business owner, the frustration of working with their employees has hit an all-time high. Their desperation was clear in the tone and volume of the discussion. “I just don’t get it!!! We work hard to create job descriptions with responsibilities and requirements of what needs to get done. But we still run into the same situation, time after time. They just don’t deliver when I expect it to be delivered.” Did you catch that? Right at the end, there is a clue for the reason on why the relationship was so strained with their employees. Let me share another personal experience I have had with my kids. My wife and I created a chore list for our kids as they were growing. We did this to help teach responsibility and hope to create a good work ethic. We make them purchase their own “fun” items when it is something they want that is outside of birthdays and other holidays. One of the chores was for them to keep their room clean. And as happens in virtually every home… the communication wasn’t exactly clear. You see, the chore to keep their room clean was something we expected to have cleaned and then kept that way. We wanted to room to stay relatively clean on a daily bases. However, our expectations were not the same as what our kids decided the expectations should be for keeping their room clean. You see, if they cleaned their room once a month, they had fulfilled their responsibilities. We obviously, didn’t agree with that conclusions. The lesson – Responsibility and Expectations are two separate things. We often perceive that everyone else is going to be just like us. They will think like us. They have the same background and thus when given a responsibility, will respond with the same expectations on how to complete that responsibility. NOTHING could be further from the truth. But we just assume and don’t ask and the end result is frustration, and strained relationships with all those you come in contact. Now that we can see the problem, the questions is how do we solve or sometimes salvage the relationship once it has become strained. There are two specific paths through which you may need to walk through. The first path is proactively preventing the expectations from being misunderstood in the first place and then next is salvaging the situation once something has been misunderstood. Fixing your misunderstandings: First, you need to listen. Process for listen starts with a review of the responsibilities, to ensure that they are clearly understood. Next, ask how they think the responsibility needs to complete? When will it be completed? What they plan to do in order to accomplish the responsibility? Second, be responsible and take the initiative to clearly lay out your own expectations. It is a matter of having another understand the way in which the responsibility needs to […]

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Getting to the Emotional and Logical Value Greater Than Your Asking Price. Tue, 07 Feb 2017 16:09:55 +0000 Is the Investment to Purchase your Product Priceless? Welcome, if you are landing on this article and haven’t read the first two about creating the relationship and creating compelling reasons to purchase your product you can click the links. Phase 1: Creating the Relationship. Phase 2: Creating a compelling reason to buy. As you walked through the decision process with your buyer you will note that there are a couple of things that seem to be coming up again and again. The problems that you are solving are going to be either a logical problem (is it logical to purchase the product?) or emotional problem (is the product going to solve my emotional challenge?) To put this a different way, if the buyer is going invest their dollars with you will there be enough value for the MSRP to be ok? Here is where the test of your offer meets its first challenge. If you were able to create the emotional and the logical value high enough, where the customer believes the MSRP is under the perceived value they will jump through all types of hoops to hand over their money. If they believe that you are the only one that can solve this issue there will be no objections and they will purchase willingly. If however, you haven’t been able to answer both the logical and emotional questions, there will be objections that you will need to overcome. Let’s break down the Logic and the Emotional points of the sale and what that actually means. Logical Value Logic is one of the first parts of the brain that operates but may not be the first thing to create a buyers desire to make that purchase. It will, however, wake the buyer up in the middle of the night, in a panic, asking how am I going to pay for what I just purchase? They may also wake up thinking of the return on the investment and realize it was a poor choice to make that purchase. So while we all may know that emotion is the primary reason a buyer make the decision to purchase, logic will allow them to feel good about themselves and the purchase once the emotion has worn off. Think back to one of your many purchases. I would be willing to say that everyone that is reading this has, at one point in time or another, experienced buyer’s remorse. If we are to dissect why you felt bad, it is usually due to either the fact you could not afford to make that purchase or that you found it wasn’t as highly valued as you perceived it to be. Point in this is that the investment a buyer makes must meet the minimum logical perceived value. To avoid this mistake, be sure to include the financial value within the 2nd phase of the sales process. Emotional Value In emotional buyer’s, we discuss the different emotional reasons a buyer will make the decision to purchase. As an overview […]

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Why is someone going to purchase your product or service? Tue, 07 Feb 2017 16:09:53 +0000 Creating a Compelling Reason to Purchase Your Product. This is the next phase in the buying process. If you missed the first part of building a relationship with your customer, click here to see the first phase of the buying process. Once you have established the relationship with your customer you now need to take them through the process of understanding your product and why your product will take care of their problem, pain point, or challenge. The need to have your core values in place comes up once again. It will directly influence what you say when discussing your product or service. For example: if your core value is to increase your bottom line you will stop at nothing short of illegal to kill off your competition but if your core value is to have the customer find the best possible solution you would be willing to offer a someone else’s product or service to the buyer. These two opposite extremes will dictate your sales copy, your Features and Benefits, and how all of this is presented. Be careful as you proceed that your moral compass is aligned correctly. You can have tons of success and make a fortune but at the end of the day, if you have [manipulation article hyper link] manipulated your customer you cannot create a legacy you can be proud to leave behind. That said here is how the process works. Your customer is looking for two things, an emotional reason to say yes and then a logical reason to say yes. It now becomes important when crafting your message to walk the customer through all the questions that they will possible raise in why they need to purchase or why you are the only option. The format goes as follows: First, identify the problem that the buyer is experiencing. You then offer the solution to that problem. This process would be repeated as many times as you can identify the problems and the solution that your product offers. There are literally 100’s of 1000’s of examples all over our world in the form of marketing. Weight loss is an easy one to pick on so let’s go there. In this old ad, they hit a couple of problems within the first line. “Excess weight may ruin your health and your looks too.” Problem 1: You aren’t health.  Problem 2: You don’t look good.  Solution: Lose weight. Support 1: Others did it so you can too. Support 2: No risk, money back. There are so many other Problem > Solutions built into the copy. As you dig you can find the support evidence of how it changed others’ lives, it is safe and approved by doctors, and on and on. It also identifies other common problems that come along with dieting, such as starvation and the solution is that you don’t have to starve yourself with this product. If you continue to dissect the ad you will see that the core of this could […]

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Building a Relationship with your customers. Tue, 07 Feb 2017 16:09:49 +0000 Creating the buying experience by understanding the buying process. I have seen many, many, many sales pitches over my life. I am always fascinated by the approach that the sales person takes in order to make the sale. I have come to the conclusion that the foundations of the sale are always going to be exactly the same but the delivery will always be unique to you. That uniqueness stems from your business mission statement, core values, avatar, and business model.  So while many of coaches adhere to a specific selling model they often forget that the foundations of the sale are what built that model. If you want to change the world and offer a different approach, one that gains customer loyalty and passionate followers read on to discover how to create the foundation. Are you building the Relationship? The first step in any sale is always the relationship. You cannot get to a substantial purchase without creating the relationship with your customer. Now, granted the price of an item will directly in affect the depth of the relationship. For example, someone coming in to purchase a $5 trinket from a street seller isn’t really interested creating a relationship with that seller. It is just too low of a price point to really matter much. If; however, you are building a brand, you are creating a consulting relationship, or offering a course the relationship with your buyers becomes of utmost importance. How do you build a relationship with your customer? We have all heard this but will often just breeze by the thought that the relationship must be built. If you have been in or around sales training the most common phrase is that the buyer needs to “know, like and trust you.” What does that even mean? Let’s break in down in a different format, so that we can maybe find a little more clarity. Are you Listening? In order to break this down, we have to create a base off which to build that relationship. While this seems insanely simple we often miss this simple point…. You LISTEN. Listening to your buyer seems counterproductive. After all, you are not telling them about how great your widget is or how much you are going to change their lives.  Trust me… this one step alone can help you increase your sales in ways that you can’t even image. You will be able to learn what makes them tick, what are the pain points, what problem that if solved will change their life forever, or just what their need is. When you ask the question and then listen you are creating the first step in the relationship, you can create the commonality that is needed in every relationship. If through this you are able to share a big old belly laugh and something that is a deep intimate emotional experience, you have gained something in common which then leads to trust. Do they Trust you? Trust is that ever evolving item that […]

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Emotional Buyers – Why Your Customers are Buying! Wed, 18 Jan 2017 02:05:36 +0000 We all seek to understand exactly why our customers purchase from us. What makes them tic? Why do they purchase from us or from any for that matter? 100’s of books are written on buyers psychology, or making the perfect pitch in order to get the customer to purchase. It is actually not all that complicated to explain but might be a little more difficult to implement consistently. The key to getting your customers to buy is getting them to feel the direct link to your product through their emotional. This doesn’t mean you manipulate them but there is no doubt that using emotion to influence is an effective tool to increasing sales. Fear Of all the emotions used to create sales this is by far the most over used tactic. 2016 was one of the most brutal presidential election the US has seen. There were more fear messages presented to the American People than I can ever recall. The use of the message to create a fear of absolute doom in order to sell the presidency was actually pretty disgusting. All parties involved were incredible passionate and their pleas created splits in the general populations. Why do we bring this up? Simple to prove that the power of Fear as emotion is more intense and last longer than any other. Currently, as of Feb 2017 the messages are still echoing and the passion is still flowing from the political parties. In selling there are multiple ways to use Fear as an emotional tool. For example: Fear of loss, Fear of looking bad, Fear of being left out, Fear of not belonging, etc. To use fear effectively is to build a strong brand, to abuse the fear emotion is the best way to end the life of your product much younger than it should. Security This emotion is something that is often coupled with fear. By using this product x you won’t have to worry about this fatal flaw in your life. We often see this in the Home alarm commercials. Some masked villain is about to break in to do harm, scared away by the alarm. Other phrases say that you can rest securely knowing someone else is watching out for you. This works great for some products and not so well for others. It is an emotion that does lead to more sales or closing the sale. Excitement Every year in January and February we have an series of events in the US that draws more excitement than any other event. The weekends leading up can only be expressed in an absolutely frenzy of excitement. Fans of their favorite team anticipate this excitement as their home team advances. The home town of the winner of the Super Bowl is an absolute mad house of excitement. When selling there are multiple ways to create this excitement. It can come through your ad copy, through others that are purchasing, or something as simple as a once in a lifetime contest. […]

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WordPress Security-How To Keep Your Website Safe Online Wed, 28 Dec 2016 14:46:05 +0000 Are you unintentionally helping cyber criminals distribute malicious code to your customers, friends and family through your website? Read on to find out, and how to prevent it. (Or Click Here to get your site tested for FREE) As scary as the thought may be, more and more WordPress websites are being found silently distributing malicious code because they’ve become infected with website malware (malicious software) under the radar of the site owners and administrators. It’s true, 30,000 new websites are identified EVERY DAY distributing malicious code to their visitors! (according to Sophos Labs) The majority of these 30,000 sites belong to ordinary small businesses. It’s not that the cybercriminals are targeting each specific small business they infect. Instead they have created automated tools that crawl the web for vulnerable sites. If a vulnerable site is found, these programs will automatically infect the host site and begin sending out more copies of itself to any passers by. Thus these automated programs, or “bots” can spread and infect many sites secretly before they are detected. Just 5 years ago, these malicious bots played a much smaller role on the web so malware infections on WordPress websites were a less common problem. But over these last few years, malicious bot traffic has increased to a whopping 30% of all web traffic! (According to Incapsula) Here at our security team has noticed this increasing trend as well. When looking at the statistics from one of our clients websites that is protected by our Firewall, we can see that almost HALF of the traffic coming to this site had to be blocked because it was detected to be malicious. That client was very happy that she had our firewall in place, otherwise her site would have almost certainly become infected. If you’re concerned if your WordPress website is vulnerable or already infected, you can get a free scan by the HogTheWeb security team HERE. Here are the top 5 basic steps you can take to ensure your WordPress website is protected from such intrusions. 1. Keep Your WordPress, Plugins, and Themes All Up to Date One of primary reasons that developers come out with updated versions of their software is because security vulnerabilities are detected and must be patched and closed to prevent intrusions.  If you don’t keep your site software up to date, then you aren’t closing these security holes that will inevitably be entry points for malware. Did you ever notice that after you do a lot of site updates some of the things on your site get out of whack? This is a common grievance of WordPress users. This is due to the fact that every plugin and theme, and WordPress itself is developed by a totally different team of developers, and each configuration of the hundreds of plugins and themes has never been tested with the updated code before they take it live. So your site ends up being the test site for your particular configuration of plugins and themes. Unfortunately this […]

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Visme Review-Best Infographic Software I Have Found Thu, 22 Dec 2016 14:42:25 +0000 I really do love using Visme. It is a super easy to use program. I highly recommend anyone who is looking to make a fantastic graphic, presentation or infographic to look into using Visme. Not being a photoshop pro, I always thought making great graphics was not in my wheel house. I had to wait days on Fiverr or similar sites to get a great graphic. Now, takes about 7 minutes to get an amazing and engaging infographic. You should check them out! What Visme Looks Like

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How To Tell If Your SEO Company Provides Real Results? Wed, 21 Dec 2016 16:34:51 +0000 Have you been working with an SEO company to attract more online consumers to your business? If so, then you’re one step toward the right direction. But instead of simply taking the company’s word that they’ll help skyrocket your organic rankings and bring in a wealth of targeted traffic, you must take a more active role in determining whether they can provide real results. Countless businesses have trusted an SEO agency to take care of their online marketing needs only to have their websites wiped out from the index entirely. Following are telltale signs that allow you to see whether your SEO company actually helps or hurts you. They Aren’t Afraid To Show If you’ve worked with multiple SEO firms in the past, then you have probably come across numerous companies that just wouldn’t tell anything about the actual practices they employ. Many clients also make the mistake of focusing solely on a spike in rankings. What you should understand is that being successful in SEO goes far beyond your placement in the SERPs. Sure, you might enjoy high rankings for some time, but if the company used black hat techniques to get you there, don’t expect to hold on to the number one position. A good sign that the company knows what they’re doing is when they offer reports regularly from the initial consultation all the way through the end of the contract. During the first few weeks or months, the company should provide a complete audit of your website, a link profile analysis, content marketing strategy, and social media marketing plan. Don’t feel satisfied when they say that they have something in the works. Make sure they show you what they do. They Talk About Your Business Another common reason why many businesses don’t achieve the results they want even after working with an SEO company is a gap in communication. Understand that different businesses have varying SEO requirements. This is why your SEO agency must be able to come up with a custom solution based on what your business actually needs. Numerous firms out there, however, use the same tactics on all their clients’ websites. If the company doesn’t ask you for anything, then their strategy is probably limited to building more links to your website from their vast network of spammy domains. An agency that genuinely thinks about the best interests of your business asks you for admin access to your CMS, social accounts, Google Analytics, and Google Webmaster Tools. They may also ask for your list of target keywords and then offer suggestions where improvements can be made. Guarantees?? How many times have you stumbled upon SEO agencies that promise to take your website from the bottom to the top of the search engine results pages? This is one of the biggest red flags to watch out for. The sad thing is that many business owners fall for this claim. You must realize that only Google knows what goes on in their search algorithm. Any […]

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Expected Digital Marketing Strategies to Trend in 2017 Wed, 07 Dec 2016 20:17:26 +0000 Are you thinking ahead of time? In 2017, there are digital marketing strategies that you can expect to make waves. These strategies have had established its footage this year and even in the recent years. Let’s dissect and analyze each of them in the later parts of this article. Because this year has neared towards its end, it’s quite important to prepare for a tighter competition next year. Here we go… Today’s digital era is challenging. Everyone in the business sector has to pay attention to investing in a search marketing campaign. The developing of Google friendly content is essential. Generating relevant search traffic is always important in digital marketing. Thus, it is necessary to ensure that your content marketing efforts are designed to draw traffic and convert the user. First, you must be critical to mobile searching methods. For example, in Las Vegas, there are many resorts and hotels that cater to the leisure needs of many people. Now the use of mobile marketing is quite helpful in bringing success to those particular businesses. Just in February in 2016, Accelerated Mobile Pages (AMP) has been the talk of the town. It’s noted that AMP loads fast to provide great results to those people searching solution to their online queries. The Google-hosted cache that is cloud-based delivers pages 30 times faster than the non-AMP pages. It’s amazing, isn’t it? Second, do you like videos? Most people like them. In 2017, video marketing will provide great impacts to online marketers worldwide. Relevant videos on YouTube and other platforms can make every business profitable. The conversion of leads can become higher than ever before. That’s why it is important to look for experts, like Las Vegas SEO, to assist you in realizing this goal. Third, how about Paid Search Advertising? Well, in the past couple of years, paid advertising has been achieving success. Businesses that embrace this particular method on Facebook and Google have had enjoyed higher profits than those not doing it. But the contents are crucial in this aspect. In considering Google Adwords interface, you have to present engaging ads with less blue links to avoid high failure rate. MasterMind Las Vegas is one of the digital experts in this field. Fourth, progressive website apps should focus on mobile targets. Online marketing people are shifting towards a mobile web. Why? Google has just announced that mobile first index is now functional. It works to prioritizing the indexing of a mobile site. This process will work ahead of a desktop site. Thus, you must learn about mobile indexing. Otherwise, you’ll be left behind as the Progressive Web Apps provides great experience for the mobile uses. It is important to complement SEO efforts by digital marketers, like SEO Las Vegas. Those marketers are able to delivering an amazing experience to the users. Web-based apps can work in any mobile browser. Yes, it’s not necessary for every business, yet it can help increase in the mobile search presence. Last, Resource Description Framework Schema […]

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Top 10 Vegas Attractions For Thrill Seekers Tue, 29 Nov 2016 18:35:42 +0000 The Park Vegas This 6-acre promenade has restaurants, cafes, shops, bars and entertainment spots. Its 40-foot Bliss Dance statue is an added attraction. Located between the New York-New York and the Monte Carlo, The Park Vegas is open 24 hours.   Sake Rok Restaurant at The Park   Vegas Indoor Skydiving This gives you the ultimate skydiving experience. It is open Monday-Sunday at 10:00 AM to 8:00 PM and is near the Las Vegas Strip at 200 Convention Center. A single flight costs $75. Neon Museum Located at 770 Las Vegas Blvd. North Las Vegas, Neon Museum represents the vibrant city of Las Vegas. It is more magical during night tour because of its magnificent lights. Tours are available daily but tour times vary. General admission for day tours cost $19, while night tours cost $25. Neon Museum by night   Chateau Night Club  This is at 3655 S. Las Vegas Boulevard and is open only on Wednesday, Friday and Saturday at 10:30 PM to 4:00 AM.  This is a sophisticated and sultry club with a French theme. The posh Chateau Night Club Bellagio Conservatory and Botanical Gardens Las Vegas is also about nature. The Bellagio Conservatory and Botanical Gardens is a 14,000-square feet garden. This is a beautiful conservatory with various flowers, plants and trees.  This is at 3600 Las Vegas Boulevard S.          The Roller Coaster at New York-New York The roller coaster is on the second floor of the New York-New York Hotel-Casino. It has towering drops, many loops and magnificent view of the entire Vegas strip. It is open on Monday-Thursday 11:00 AM to 11:00 PM. On Friday-Saturday, it is open during 10:30 AM to 12:00 AM, while on Sunday 11:00 AM to 11:00 PM.  The ticket costs $14/person. Dream Racing Driving Experience Get high with race driving at the Dream Racing Driving Experience in Las Vegas Motor Speedway. You can race at a certified race track. Plus, driving luxurious cars such as Ferrari, Porsche, McLaren, Lamborghini and GT . Every tour length is around 120 minutes. Adventure Canyon at Buffalo Bill’s This is Las Vegas’ most death-defying 35-foot drop. You will not only get drenched but also you can play laser shooting while taking the water ride. It is open only on Friday-Sunday 12:00 PM – 9:30 PM (Friday and Saturday). On Sundays, it is open on 12:00 PM and will close at 7:30 PM. Buffalo Bill’s is about forty miles south of Vegas in Primm.  Prices are $30 for whole day and $22 for half day.   Discovery Children’s Museum Another a must-experience in Las Vegas is the Discovery Children’s Museum. It is in Downtown at the Donald W. Reynold’s Discovery Center. It is next to The Smith Center. For only $14.50 entrance fee, kids can learn about science, and the culture and arts. The museum is open Monday-Sunday, 10:00 AM to 5:00 PM. Palazzo Waterfall Atrium  This is in the Grand Canal Shoppes at The Venetian. Experience the Palazzo Waterfall Atrium’s beautiful and refreshing view. It has a […]

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The 10 Best Tours Of The Las Vegas Strip Tue, 29 Nov 2016 18:32:50 +0000 Enjoy Las Vegas Strip with the following best tours: Las Vegas Lights Night Tour by Open-Air Jeep The Las Vegas Lights Night Tour provides a 3.5-hour tour to the best spots along Las Vegas Strip using an open-air jeep with driver. The best spots include the dancing fountains at Bellagio, light show at Freemont Street, and the filming location of the TV show “Pawn Stars.” The night tour usually costs around $82. The dancing fountains at Bellagio     The Freemont Street Experience Las Vegas Strip Night Flight by Helicopter  This 8-minute helicopter tour gives you a view of the colorful Las Vegas Strip. Usually, there is a champagne toast before the flight. From up above, you can view down the dazzling lights of the Stratosphere, Bellagio, the Freemont St. and so much more. The helicopter tour usually costs around $90. The visible Stratosphere in a night helicopter tour Las Vegas Night Tour in Limousine  To further feel the luxurious Las Vegas life, you can take a night tour along the Vegas Strip through a limousine with driver. The 3.5-hour limo tour allows you to stop and watch the outdoor shows. A complimentary bottle of champagne is also usually available during limo night tours. The prices for the limo tour range from $190-$500, depending on the kind of limo you will be using.    Limo night tours allow you to stop-over the always lively Sin City in Las Vegas Strip   The MGM Grand facade   Party Bus Tours Party tours usually come in a bus wherein your group of friends can enjoy club hopping in Las Vegas. Aside from visiting various clubs, you can also have your own parties inside the bus. The tour comes with a host and some drinks. The typical rate for party tours is around $90. Ladies’ squad enjoying the party bus tour Club Crawl Hog Car Tours  Do you want to tour the Las Vegas Strip in a cute pink hog car? Then, this is the best tour style for you. Visit and take photos of various attraction sites at the Strip either during day time or at night. You will be guided by a host/driver. Complimentary foods and drinks are also available during the tour. Rate is usually around $270. Roam around Las Vegas in a cute pink car;geo=45963&detail=9865455&ff=173337849&albumViewMode=hero&albumid=101&baseMediaId=173337849&thumbnailMinWidth=50&cnt=30&offset=-1&filter=7 You can drive around Las Vegas Strip with Hog’s car Big Bus Tours Big bus tours are available when taking a tour around Las Vegas Strip. Big buses have open-air roof deck which gives guests a wider view of Las Vegas. Tickets are usually around $3-$4. Big Bus tours for both day and night tours Walk Tours  You can also get up close and personal with Las Vegas through walk tours. This can be a little bit challenging because you have to walk the entire Las Vegas Strip. Be sure to wear comfortable shoes. There are tour guides who can guide you with this walk tour. Their rates […]

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Top 5 Outdoor Adventures in Las Vegas Tue, 29 Nov 2016 18:31:50 +0000 When one thinks of Las Vegas, slot machines and baccarat tables come to mind. But this city in the state of Nevada is The Entertainment Capital of the World for a reason. The entertainment the city offers is endless. So the next time you are in Vegas, stop losing money. Instead, gain more life experience—gain an adventure. Here are the top five outdoor adventures in Las Vegas: Richard Petty Driving Experience             One of the most exhilarating experiences in the world is driving without regulation. The Las Vegas Motor Speedway allows tourists to feel like Michael Schumacher. At just $109, you can already feel like the king of the road. There are three alternatives to enjoying this Richard Petty Driving Experience. In Ride-Along, you ride in the passenger side. A professional instructor will drive you around the track. In Rookie Experience, you will drive eight laps. The professional instructor rides in the passenger seat. As for the King Experience, you will enjoy a total of 18 laps. Zero 1 Desert Adventures Tour The Mojave Desert is the driest desert in North America. It has three parks. One is the Death Valley National Park. It is as breath-taking as the Joshua Tree National Park. And of course, there is a Mojave National Preserve. These provide a picturesque scene that tourists flock to. This is one of the major attractions in Las Vegas. The Zero 1 Desert Adventures Tour allows tourists to go off-roading. They will be aboard a Polaris RZR XP1000. Hiking Hard to imagine why people would ever leave the casinos while in Las Vegas. But some people are adventure seekers. The Red Rock Canyon National Conservation Art gives thrill-seekers a chance to hike. Beginners may be able to use shorter Lost Creek Tail. The trail leads to a seasonal waterfall that just looks so pretty. If you’re an experienced hiker, you may use the Turtlehead Peak. Picnic in the Grand Canyon This is a once-in-a-lifetime experience that families will surely remember for the rest of their lives. Or you can do this with your significant other, too. Through this adventure choice, the hotel will pick you up on a limousine to drop it off here. At the Grand Canyon area, a helicopter will then whisk you away. The helicopter ride will allow you the prefect ride to check on. The ride shows glimpses of Lake Mead, Hoover Dam and Colorado River. Wild West Horseback Adventures You can be a cowboy for one whole day. This is a Wild West Horseback Adventure. You will even enjoy a Western-style luncheon. The one-hour adventure is best undergone with friends. After the ride, you can visit a cowboy town and a petting zoo. See? There are too many adventures that you may do in Las Vegas. Not all things in Vegas need chips and loads of money. It’s about time people also enjoy the tourist attractions of Vegas. There are so many attractions in Vegas that are often overlooked. How about taking home some […]

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The 10 Best Luxury Hotels in Las Vegas Tue, 29 Nov 2016 18:30:29 +0000 Las Vegas is The Entertainment Capital of the World. It has a lot of casinos and lively shows and classy musical acts. It is a resort city—home to hundreds of hotels. Choosing the best hotel or resort to stay in is a tall order. We have listed the 10 best luxury hotels in Las Vegas based on recommendations and feedback. Here is the list for your perusal:                 The Mansion Thousands of people flock to Las Vegas every day. So a long line in the check-in counter is a regular occurrence. But in The Mansion of the MGM Grand, you don’t need to wait for anyone. This luxury hotel gives the best and most luxurious service to its clientele. A room at the mansion may cost $350 a day.                 Skylofts This is where one experiences modern urban lifestyle. The development believes in “open concept” design. This means that the living room, dining room and kitchen flow together as one space. The lofts adhere to the green standards. Staying in the Skylofts will cost you over $900 a day.                 The Villas This is paradise in the center of Las Vegas. The Villas gives you both luxury and privacy. You can have your own private villa or lanai starting at $1,500.                 The Cromwell   It is not as expensive as the others, but just as luxurious. Visitors rave about the friendly hotel staff. Some are calling it the “Friendliest Casino on the Strip.” Room rates start at $143.                 The Palazzo The rooms in The Palazzo are huge. It is perfect for family vacations. It is also ideal for bridal showers and stag parties. The room rate starts at over $200. (Photo:                 The Venetian This is another accommodation that boasts of large rooms. Since it is a large room, expect to find not just the bedroom but the walk-in closet as well. Rooms here are between $200 and $500.                 ARIA This five-star accommodation is a one-stop destination. It is home to one of the hottest clubs in Las Vegas. It also has a wide array of luxury items up for grabs in the strip’s many shops. There are great fine dining options to choose from.                 The Bellagio At $200 to $500, the Bellagio is worth every penny. It is in the middle of the strip. This makes it the perfect spot to party. After that, you can transfer wherever you want.                 Mandalay Bay When you’ve checked in to this hotel, you never want to leave. It is only over $100 to over $500 bucks a day.                 Four Seasons The Four Seasons Hotel is popular all over the world, and for good reason. Room rates start at $200. So here are the 10 best luxury hotels in Las Vegas. According to Forbes magazine, these luxury properties will help make our lives easier. Las Vegas is home to about half of the 40 biggest hotels in the world. These hotels offer lodging minus the long […]

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How To 10X Your Business By Outsourcing-[Guest Post With Vitale Web Solutions] Mon, 28 Nov 2016 19:39:03 +0000 If you’re in business, especially if you’ve been in business for more than a year, you’ve probably heard of or know something about a concept called search engine optimization, also known as SEO. Simply, Google, for example is a search engine, so when someone performs a search query, a search engine optimization expert then knows how to optimize your website for Google’s robots that go out, search all the websites to read and discover what they are about, and who they are associated with, as in a “bad neighborhood” or “ good neighborhood”, and if they are in accordance with Google’s algorithmic rules, of what they feel is the best to the worst starting at number 1 page 1, all the way down hundreds of pages.  Of course page 1 is where all the action’s at and who doesn’t want to be #1 right?  Well that’s a job of an Expert SEO Consultant, a full-time job, one in which the consultant has know what is working currently with Google as their algorithms change constantly. You already have a business to run, so I’m going to go over advantages of hiring an expert, what it can do for you, and how to choose the right consultant for you and your business to grow immensely through Google’s Search Result Pages, or SERP’s for short. Why do I need to hire an expert for SEO? You need to hire an expert to do your search engine optimization for your business because you’re ready have a business to run and this is a full-time job that takes constant learning constantly learning staying up in your network having Mastermind groups being part of those you know meeting weekly there’s a lot that goes involved testing making sure that you know exactly what Google is wanting right now because they’re always changing and a lot of the times they don’t tell you or they miss guide you so if you don’t know what you’re doing completely you could have a website on Google 1 day and the next day it’s gone  because it was penalized by Google. It Can Build A Good Reputation If you are a new business or if you’re an existing one and now you’re getting on the Internet for the 1st time, or if you want to revamp it all, one great thing that happens with proper SEO is that it will create a reputation. As your company receives reviews naturally by many sites such as Yelp, Facebook, Google+ etc, then the SEO is going to enhance them, so that when a potential customer Google’s your company’s name to do research because approx 80- 90% of people go online to check a company out before they actually decide to do business with them, so a good reputation goes a long way online, which can be created with SEO. Your competitors are using SEO, so why aren’t you? This is probably one of the biggest reasons to have SEO in your advertising budget, […]

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Four Cornerstones to Building a Brand for Business Stability and Profitable Growth – Part 3 Thu, 17 Nov 2016 22:11:42 +0000 Networking: Networking has become something of a lost art. Wow, that is a big statement. But here is what I mean by that. We will often become acquainted with just one part of an individual rather than understanding the complete individual. Each of us have lead lives that are filled with a diverse passed. We are too often completely focused on the needs of the immediate to stop and listen the history of the individuals we are talking with. Sometimes there just isn’t enough time but that is still no excuse for purposely getting to know someone and the abilities that they provide. There are two things that could be both the greatest tool in networking but also the greatest challenge to our ability to network. Social Media has created a generation of individuals that know everything and yet nothing about those they interact with. It is the greatest tool that can connect virtually anyone across all geographical barriers. We no longer need to show up at one place to interact. However, with all the connection, it causes us to feel that we don’t have the time to go any deeper in any one topic. We have too many others that need to be contacted or too many relationships that need to be maintained. Currently the average individual has 338 friends on Facebook.  Summits and Events have become more of a show. A loud sometimes obnoxious gathering of individuals that attempt to show everyone else how great they are doing, because they can spend more than the other guy. Many of the after parties are a time when everyone ‘lets their hair down” and no one remembers what happened the next day. I know that has always been part of sales and network. Fact is China has a long history of doing business with only those that they eat and drink with. But the difference is that the American culture takes after parties to a club or something similar and no one talks to anyone. I know… I have probably stepped on some peoples toes. But if you can stick with me through this you will be able to increase the ability to expand your network and create relationships that will help improve your brand. To be an incredible network focus on these few simple points. It will GROW your Brand. When meeting with someone, make it a point to learn one thing about them that is beside the point of what your original topic of discussion. I am always amazed at the talent that people have hiding just beneath the surface. At a recent event I had the privilege of meeting with a talent young lady. Gabby was speaking on email marketing at the event. She is very passionate and has spoken on this topic many times. She really knows her stuff. But here is the interesting thing. She would love to focus more on organic social media. Her talent in creating organic social media is equal to her […]

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Is Content Marketing The Same As SEO? Tue, 08 Nov 2016 07:08:35 +0000 Producing great content and increasing your rankings in Google often seemed at odds. Now, hear me out before you close this tab. Everyone wants to rank higher in Google, but not everyone is willing to put in the work. To paraphrase the great Ronnie Coleman, “Everyone wants to be a body builder, but nobody wants to lift the heavy weight!”. If you are not currently publishing content on a consistent basis, you probably think that content marketing is a headache. I mean, who wants to come up with a content schedule, publish several times a week, and promote it on social media as well as through email outreach? Successful people do! Tim Marose of Hit Me SEO in Maryland had this to say, “Consistency is the key to your online success. If you are writing consistently, and reaching out to other web site owners or social media influencers, you will get more eyes on your page, and thus longer grow your business.” I have had decision-makers ask me,”Can’t you just rank me?”. Well, yes. But that would involve some gray or black hat techniques that will not be best for the long term viability of your website. Content marketing, and body building have some important things in common. Both require dedication. Both require persistence and consistency- doing many of the same things over and over to get lasting, positive results. . If you are a consultant, your job is to show the decision-maker that producing valuable content and using outreach to promote that is the way forward to success in Organic SEO. Larger, well-established brands may already have an “authority website“. One of the benefits of having an authority website, is that when you have a new post, it will usually be read and shared by your existing audience. That post can and (most likely) will start ranking in Google. Just look at SEJ, and the posts that are on the front page. Those posts typically have several hundred, to several thousands of social shares and get linked to quite regularly as a trusted authority. In smaller organizations with less red tape it can be much easier to get the necessary buy in for content marketing. When you have one or two decision makers in a small business, you can pivot and adapt rather quickly to take advantage of new trends. Larger businesses with a board of directors often are much slower moving when changes need to happen. When working with an outside digital marketing agency or content marketing group, large companies (the established brand) often have a digital marketing coordinator who runs a team of people themselves. Often a consultant will encounter some push back from the in-house group, as no one really likes “handing over” control of the group, or r told there’s a better way. But, if everyone works together in these large groups some amazing things can happen. One of the massive benefits of working with an established brand is they often have content creators already […]

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Wait, Las Vegas Hotel Paris Loses Power And People Can’t Get Their Luggage? Fri, 04 Nov 2016 13:39:53 +0000 So, how would you feel if you on vacation and staying at a hotel and because the power went out, you were not able to get your luggage.  What if you had to leave to catch a flight? Too bad.  Only people with prescription medications that were necessary to retrieve were being brought back to their rooms. I get the safety concerns, but man- that really stinks for anyone who was on vacation and could not take their belongings back home with them. Hotel guests were forced to find other lodging with the help of hotel management at other properties up and down the strip. Cheers to Paris, helping people out but man that really puts a damper on any vacation. Read the rest of the story here. On a completely self promotional note, if you are looking for a Las Vegas SEO Company to power up your rankings and help drive in traffic and leads then give us a call! Best SEO Co In Las Vegas NV

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Would You Promote Someone Who Compromised The Security Of Your Business? Mon, 31 Oct 2016 19:17:42 +0000 Ok, so HR related conundrum of the day, what do you do when you have someone that has been with your company, 30 years? She is mean spirited, angry, has lots of enemies, and is plan NASTY. Would you promote her to Senior Vice President of your company? Or how about CEO? Wait did I mention she compromised the security of your business, your clients and affected your ability to take care of your family because your clients did not trust you anymore? Ooooh, she also got some of your buddies killed because she would not help them….. So what, oh what in the world am I to do about keeping her employed? Should I promote her to the CEO of my company because she intimidates, coerces and uses her prestige within the company? Or should I fire her ass and say “Good Riddance?” Seriously America, if you are an employer and you have an employee who acts like Hillary Clinton, would you promote her? People who work for a company, would you be upset if this person got a Promotion INSTEAD OF YOU? Be honest you would probably go APESHIT!  I know I would. I would scream nepotism, I would scream that the “system is rigged!”, and do you know what?  I would be right. As Grant Cardone stated- “I’m not a Republican Or a Democrat. I’m An Entrepreneur”. And as the CEO of my company, I will vote what I think is the best for our country, and our economy. And those two are really the same things. This country was made great by people like Bill Gates, Michael Dell, Henry Ford and others who started a business and employed people. If we don’t protect small businesses and allow them to grow (without taxing the HELL out of them), then we are cutting our own necks, as small businesses make up about 64% of net new private sector jobs. ATTENTION crazy Big Government People- The government can’t “CREATE JOBS” without raising taxes. That’s the only way they bring in revenue, besides PRINTING IT (can you say inflation?). This has been a public service annoucement by a concerned citizen, who worked his butt off to build a company and serve his customers, but what do I know, I’m “Entitled”. Image Credit-

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What We Can Learn From Pepsi Co’s Pivot In The Marketplace Mon, 31 Oct 2016 12:02:34 +0000 Like Mcdonald’s, Pepsi Co, is not immune to a massive shift in consumer preference. In business and in sports it’s essential to “RUN TO WHERE THE BALL IS GOING… NOT WHERE IT IS.”  If you run to where the customers are right now, by the time you scale up and are really understanding what the consumer wants, trends will most likely be shifting again, and you will be playing catch up… AGAIN. Is Pepsi Co, Too Late In Adapting To Lifestyle Trends? Healthier lifestyle trends which  are being seen across the web and in daily life are being inspired by “Crossfitters”, “inspiration coaches” and people who are simply looking to lead healthier lives. With Pepsi looking to pivot to “healthier drinks”, as in fewer sugars and “less than 100 calories per single serving” (Ok, but what about the artificial sweeteners which are often “More” bad for you than regular sugar?), will they win over consumers who are “half in” on adapting to a healthier lifestyle? With people using a “caveman diet” or often referred to as the “paleo diet”, they are losing lots of potential customers right off the bat, that would be and could be their target demo in the “healthier lifestyle category”. Digital Trends And Spends Pepsi and other large brands are seeing a massive benefit from leveraging social media, with their paid placement through TV ads. Often done in tandem, campaigns have a more effective “push” when done in a coordinate approach. While digital costs  may not be outpacing what  these large brands spend in TV ads, the writing could be “on the wall”. With Paid SMM (Social Media Marketing) and paying “Influencers” for partnerships, plus the staffing costs for creatives etc to run the campaigns, digital marketing is growing and will continue to grow. In advertising you want to “Get In Front Of The Consumers Where They Spend Their Time”, and right now and in the future it looks to be online, and in particular Social Media sites and applications. Is Your Business Running To Where The Ball Will Be Or Where It Is? via GIPHY  

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Google Home Service Ads Disrupting PPC And Organic Listings Sat, 29 Oct 2016 10:24:48 +0000 If you do Google Adwords for your business or for your clients this is very important. We have been hearing about this roll out coming for some time, and now it’s in beta mode.  Google is entering the home service lead market. As if they do not collect enough revenue in ads? How will this affect your PPC game if you run ads for your clients? How will it affect your business if you are the service provider? Well, you had better bid correctly and stay on top of your conversions. The new interface looks like it allows the searcher to contact 3 service providers for bids. Better make sure that your phone is on, and someone is there to answer it. If your office is closed, make sure that you have call forwarding enabled. The searcher will be able to select how they want to get contacted for quotes: Phone Call-Better pick up and have a great greeting. Email- Make sure your email is set to pop up on your home screen with an alert. Text Message- Check your phone! This could be bad for marriages…. Lead generation websites or niche directories, pay heed this will affect your ability to get qualified leads, so might be time to look at a slight pivot. If you want to sign up for the beta program (and get on a waiting list) which is currently in the Southern California area:     Click here to read the rest of the original story. image credit-

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What Is SEO? How Does It Work? And Why Do I Need It? Fri, 28 Oct 2016 17:56:31 +0000 SEO is short for “Search Engine Optimization”. When people say, SEO what they typically mean is the “free” or non paid, organic listings from Google (or other Search Engines).  The paid ads, PPC (Pay For Click) would be considered SEM or (Search Engine Marketing) or paid search. Let’s say that the internet is the library. You walk into a library and it’s not organized and you can’t find anything, you will probably leave. Or, you will ask the librarian for help. Well, no library would survive if it was unorganized and uncategorized. Before Google, the web was kind of an uncategorized mess. Google came in and started sorting and organizing the web. They do this by using their algorithm to read content (words) on the page and code or microdata. Once they scan the website they figure out what the site and its individual pages or posts are about. Google they starts building an “idea” or theme around what the site and its pages and posts are about. They then display the content that is most related to the person who is searching for that answer. Just like when you go to a library and ask for a help finding something. If you keep asking for a certain book or to find info on an author, and the librarian keeps giving you bad directions or the wrong info, you will probably go to another library. Google is the same way. They want you to get your answer and then “terminate your search”.  That way they solve your question, or problem, or helped you buy something. No need to visit another “Library”. Ok Great- I Have Content On My Site And I’m Still Not #1 Yes, having content on your site is essential. But, everyone has content on their site. It’s really a lot more to getting top rankings than that. Over the last few years, “Content Marketing” has been the buzz in digital marketing as well as SEO. Since it is the popular thing to do these days, it seems that just about every website that is serious about increasing their visibility online is producing content. And that content can be images (look at Pinterest, they are almost all image based), video (YouTube) or actual words on a blog post.So with companies and agencies pumping out more content every day, how do you get your business to stand out in the space? Ok, so you have heard my librarian analogy. Now its time for another one. Scenario- you walk into a party where your friend invited you. Only problem is, the friend who invited you is a serious “flake” and decided to “watch netflix and chill”. So you are here all alone at this party. What do you do? Do you leave? Do you start talking to yourself out loud and see if anybody else will some how hear you (and not think that you are crazy) and want to listen and invite their friends over to listen to you? […]

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Optimizing Your Content For [Near Me] Searches Thu, 27 Oct 2016 12:41:00 +0000 Google is pushing people toward “Near Me” search types, and populating many “auto suggest” terms when you type in phrases like “Gyms Near Me”.  Don’t believe me? Open up your cell phone and type that into your device. See what is the first auto suggest term that pre-populates. Why Is Google Pushing “Near Me” So Hard? Google is calling instances where people have an immediate need to know, buy, or find something, “Micro Moments”.  These micro moments need a result delivered quickly to solve a point of pain. People are looking to find breweries, restaurants, coffee shops, ice cream places and others while on the go.  Think about when you are on vacation. You are walking or driving around a new town and are wondering where to go. Do you stop a stranger and ask them where to eat? Ok, I do but I’m not anti social.  I take what they say and then I “Google” the restaurant’s reviews online to see if I would like to eat there. Additionally I’ll look for other results from the “restaurants near me” search on mobile. Increase Of Near Me Search Results The Rise Of Micro Moments And The Need To Deliver Instantaneous Geo Specific Results Yep, mobile has been the reason there is such a massive uptick in “near me results”. With mobile devices, people search differently. Some use SIRI, others use Google Now’s speech to text search tech. So when you are speaking into your device you will ask for different things. Example, “Find a chinese restaurant in Toronto” vs typing a search into your device, most people will type something like, “chinese res” and then stop because “chinese restaurants near me” will pop up on their device and they will simply click it. Two Types Of “Organic Listings” Results For Near Me Searches True organic listings which show 1-10, and MAP rankings, which show the blue “directions” button on mobile as well as the “call” button on mobile. With AMP (Accelerated Mobile Pages) becoming a “legit thing” that publishers and web site owners should be focusing on, how can you capitalize on delivering super fast loading answers and results? AMP up your content! So How Do I Optimize My WebSite For Micro Moments? Well, having a steady publishing strategy will help build relevance to your website. If you have blog posts that are content rich, have great images or infographics, and also inner link to your top level sales pages (where people actually buy or get directions- typically a product sales page or the home page) then you will help build trust and authority in the eyes of Google. You can add a specific page to your site that targets the exact query for “Near Me Searches”. So if I am looking to rank for “SEO Companies Near Me” in Las Vegas, I would build out a page “”, that is not an actual url I built just FYI. In the Title Tag I would include some variation of […]

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How Much Does SEO Cost? Tue, 25 Oct 2016 11:54:57 +0000 How Much Does SEO Cost?  That is typically the first question that business owners ask us. Well to answer that question, we must actually answer it with a question of our own. What are the goals of the business with SEO? If the goal is to increase rankings to sell a product or service, that has Content Marketing and Organic SEO written all over it. If the goal is brand and reputation management to “push down” bad mentions of your brand or person on the web, that is more reputation management. If the goal is to “get on facebook” and advertise there, thats SMM (social media marketing). SEO as a term has so many associations, some people think Facebook ads are SEO, and Instagram etc.  Those are Paid Social Media Marketing strategies, and are part of an overall branding and digital marketing strategy. So before determining what the cost is for “SEO” we have to define the goal and actual need of the business/owner or decision maker. After that has been decided you should look at the competition. If the competition is Super Hard, we use Ahref’s Site Explorer to determine how “strong” the profile of the competition is. If the backlink profile of the competition is on the “lower side” then we price accordingly, if it is “higher” typically higher usually means 60 or higher. Medium is 40-59 and lower competition is the remainder. This is not a hard and fast rule however and pure metrics alone don’t tell the whole story. The topical relevance of a website, which is really how niche specific are the referring websites linking to the researched domain, plays a part in the analysis.  For example, Amazon. So Amazon is the 800 pound guerilla in the e-commerce world. Not only is Amazon it’s own Search Engine, as in people go right to Amazon and search and buy from within that ecosystem, Amazon products typically rank on the first page of Google for just about everything that you can buy online. That being said, just because Amazon is a “beast”, doesn’t mean you can’t slay the beast. How? Topical relevance. That one page product listing is “themed” for that particular product offering. Meaning it’s dedicated to, oh let’s say, “lip ointment”. Well, if you have a website that is dedicated to lip ointment (think chapstick), and you build alot of really good content that is backed by research with great images etc, you can eventually compete with and beat the Amazon listing. Why? Because YOUR WHOLE SITE is topically relevant to a particular search. So when we figure out pricing on a potential new client, we also have to take into consideration, who is producing the content? If you have your own writing staff and outreach for white hat link building, then you may only need Consulting. However most businesses, unless they are well established and have a dedicated marketing team are not equipped to Add MORE WORK to their already loaded plates. So, figuring […]

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The Ultimate List Of “Gig Based” Websites Mon, 24 Oct 2016 13:36:26 +0000 [Updated 12-12-16] Want to become a freelancer, or are you looking to hire a freelancer? Here are the best websites that can help you find who and what it is you are looking for: HubStaff: Hubstaff Talent makes it easy for freelancers find quality work, simply create a profile and wait for businesses to start contacting you. Potential employers are able to reach out to freelancers directly – no middlemen involved. Hubstaff Talent also recently launched a “Jobs” section on their website where freelancers can search through hundreds of awesome remote jobs to find the right one for them. Upwork-Previously known as oDesk, freelancers at any stage in their profession can easily discover short-term or long term jobs on Upwork. To make Upwork a lot more enticing, rival Elance is now a part of it neighborhood– which need to extend its reach. Also FreeLancer is becoming Upwork as well- can you say “800 Pound Guerilla?” Craigslist-Craigslist can be used more than just selling and purchasing pre-owned items. It’s likewise a great platform to discover freelancing chances in your hometown. However, you can still browse the major cities for freelancing gigs and work remotely. Toptal- If you’re a skilled and skilled designer, you can join the Toptal community to protect work from high-profile customers like Airbnb, JP Morgan, or Zendesk. Damongo-Damongo is a microjob site that links freelancers and customers from all over world. Whether you’re a virtual assistant, author, translator, programmer, animator, SEO, and even musician, you should be able to discover a freelance task in your field rapidly and easily. Wonolo- Whenever a business needs immediate short-lived work, even for just a day, you’ll get an alert on your smartphone by means of the Wonolo App. And, freelancer, called Wonoloers, will get paid the next day. Source Wave Market- This is a niche specific for the most part type of market. Mainly SEO related. If you need Press Releases, Writers or content, this is a decent option. Relatively new but pretty user friendly. SerpSpace- This one is really only for buying IFTTT gigs. But it’s a great place nonetheless. You can’t sell on here, only buy. Demand Studios-For innovative freelancers like filmmakers, professional photographers, or writers, Need Media has one of the best communities to find work given that you deal with their website to demonstrate your skill and attract customers. 99 Designs-When a company requires a logo or website design, they head over to 99Designs to try to find submitted graphic design work by freelancers. They can also work personally with freelancers if need be. Fiverr-Given that innovative projects only cost $5 to $10, you most likely will not earn a living solely working on Fiverr. However, it’s a terrific location to begin if you’re brand-new to freelancing because you can use it to construct your portfolio. Guru-With a wide range of freelance work work, including legal, engineering, and monetary services, Guru is perfect for the more experienced freelancers. Besides finding a job opportunity, the Master Work Space […]

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Google Is Splitting The Index And Giving Mobile Priority Over Desktop Fri, 21 Oct 2016 15:06:59 +0000 Pubcon hosted in Las Vegas is over and gone. It brought lots of exciting news about SEO and Digital Marketing. The biggest update, which comes as a surprise to no one really, is that Google is splitting the index and giving mobile the first priority with crawl budgets and updating the index faster. What this means is that yes, Google is indeed going “Mobile First“, and that trend has been happening for a long time.  Think mobilegeddon, and the fact that users close webpages down that do not render in about 3 seconds. If they are on a mobile network, sometimes they will wait longer, but on WIFI? Nope, not waiting. While mobile will be given priority as far as budget, freshness and overall focus, that doesnt mean that users will stop using laptops, and desktop computers. So while your main focus should be on mobile, don’t forget about delivering a quality desktop experience as well. Add AMP To Your Website Yes you should Add Accelerated Mobile Pages to your website. Seriously DO IT. via GIPHY If you want to know more about what is happening in Las Vegas with SEO then stay tuned to our SEO News Category.    

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Twitter, Spotify And Others Down Temporarily After DDoS Attack Fri, 21 Oct 2016 14:42:29 +0000 Wondering why your streaming was weak or your Twitter Account wouldn’t load? Well you were not alone.  According To Dyn’s website where they issued this statement: “Starting at 11:10 UTC on October 21th-Friday 2016 we began monitoring and mitigating a DDoS attack against our Dyn Managed DNS infrastructure. Some customers may experience increased DNS query latency and delayed zone propagation during this time.  This attack is mainly impacting US East and is impacting Managed DNS customer in this region. Our Engineers are continuing to work on mitigating this issue.” A DDoS attack is basically just swarming a server with multiple sources of traffic.  Think of it as Blitzkreig, or a full on blitz where the offensive line just forgets to block. via GIPHY You know I’m a Michigan Fan So gotta represent! Keep coming back for more news, or check out our SEO News Category.  

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Should I Add Accelerated Mobile Page Capabilities To My Website Wed, 19 Oct 2016 17:31:49 +0000 Since Google made an announcement about Accelerated Mobile Pages (AMP) in October 2015, they have consistently been selling developers and the online marketing community on the idea. There is no doubt Google is making efforts to see how AMP can improve mobile search since it has already overtaken search from desktops (percentage based searches). They made clear their intentions with the Mobilegeddon back in April 2015, triggering a huge migration to mobile sites as well as responsive sites. But Google hasn’t been satisfied with the experience mobile users are getting from most sites even after introducing the mobile friendly ranking signal. They think their open source framework, based on AMP HTML, will help make the web lighter once again and make mobile users happy. Mobile search optimization still needed to improve user experience Most sites haven’t been optimized enough to make their page weights lighter for mobile users. The poor speed at which most pages load on mobile browsers has been disappointing users, to an extent that ad blockers are increasingly becoming popular and largely defeating monetization efforts. Even if we protested against AMP because of some obvious challenges, or rather difficulties related to its implementation, we may be forced to jump onto the bandwagon soon or later. Google isn’t likely going to drop its AMP moves, while many SEOs have already figured out most of the possible benefits of implementing AMP. But AMP isn’t yet a Google ranking signal? Gary Illyes in a chat with some SEO experts recently said that’s because of some Google’s policy considerations. At the SEJ Summit in Chicago, Gary made a presentation to explain what AMP is all about, its future and why everyone should start implementing it. Support is soon expected to extend to product pages including the ones for Amazon. When giving a keynote at the most recent Pubcon event in Las Vegas, Gary also didn’t miss an opportunity to talk about the benefits of AMP, including other search optimization issues to consider and the mobile algorithm change expected in January 2017. Time To Consider Implementing Google AMP? Mobile users Demand 3 Sec Or Faster Page Loading Speeds But nobody can deny the impact faster loading page speeds can have on Local SEO. It’s also highly likely that in future Google will consider making AMP an official ranking signal. Perhaps those are good reasons to consider making the AMP switch, especially for clients that do not have mobile or responsive sites with pages loading in less than 3 seconds. Research has shown that about 40% of users abandon pages loading for more than 3 seconds. Some sites that have switched to AMP have reported an increase in their page views. If the switch is not carefully made though, it could attract the duplicate content penalty. To prevent that from happening, the rel=canonical tag must be used in the HTML head parts, to transfer link juice in between the original page and the AMP page. Conclusion:Catch The Wave Before It Drowns You Although […]

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Google Penguin SEO Penalty Meme Tue, 18 Oct 2016 19:53:51 +0000 By Popular demand. Here is our cute and cuddly Penguin SEO Meme. Wait, will this post trigger a Panda Penalty? Thin content? Possibly, But I bet it gets some shares… So what weighs more into the algo “thin content” or viral proof that something is valuable? Is “thin content” more than just a word count or quality of the words? Images are content too.  

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AMP-Accelerated Mobile Pages Why You Should Be Using It RIGHT MEOW! Tue, 18 Oct 2016 13:17:51 +0000 If you are not use AMP- or accelerated mobile pages… you need to start, like RIGHT MEOW! Ok, so maybe you have heard of AMP, and maybe you have not. Basically it is an effort spearheaded mainly by Google to give mobile users a better faster web. Let’s take a look at what the official site has to say,”For many, reading on the mobile web is a slow, clunky and frustrating experience – but it doesn’t have to be that way. The Accelerated Mobile Pages (AMP) Project is an open source initiative that embodies the vision that publishers can create mobile optimized content once and have it load instantly everywhere.” Faster loading pages and posts means you will be happier right? If you as a consumer of content are happier with faster load times, wouldn’t your subscribers or readers be as well? We already know that page load times are a ranking factor in Google’s Algorithm. Google is also showing AMP results for search terms that have frequent news updates, try Googling “UFC” or “Lebron James” And these results Pop Up: As you can see Google is displaying AMP results at the top of the SERPS, so in certain, but not every news related search, Google is favoring the faster loading AMP results. Is AMP not showing up for your industry yet? Well, that does not mean you should not prepare for it. It’s similar to the semantic web. Just because it is not a massive ranking factor, does not mean that you should not use JSON-LD or other schema to define and build your brand. In fact the early adopters like in most new tech developments are the ones that get the biggest push or results particularly as it relates to Google, and ranking higher in their search results. So whether you are publishing your own content or using a content marketing agency to do it, make sure that your website is ready for AMP RIGHT MEOW! via GIPHY Here is a link to some AMP plugins for wordpress.  

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How Is Google’s Panda Penalty Affecting Sites Right Now? Mon, 17 Oct 2016 19:16:30 +0000 Panda is one of the most important ranking algorithms that Google uses to make sure low quality sites especially due to low quality (thin content) or -spammy content can’t continue to manipulate the SERPS. When a panda penalty hits, the offending site gets its rankings adjusted downwards (to put it lightly). That’s because such sites with their low quality content don’t help Google in achieving their goal of providing users with the most helpful search results or the great experience they expect.   When the first panda update was introduced into Google’s ranking algorithm, there was a lot of chaos because rankings of many sites took a dive over quality issues while others containing scraped content were unfairly rewarded. Sites hit by the update had to work on improving the quality of their pages, but they also had to wait for the next panda update to recover their rankings. The updates in 2011 were almost monthly, but the last update of panda 4.2 in mid-July 2015 came after a long wait from the previous one of panda 4.1 in September 2014. Having to wait even for a month after being hit with a panda penalty is a long time in the world of SEO. Panda demands today still challenge many SEOs and their clients, especially if they can’t clearly tell most of the myths from facts about this important spam-fighting ranking signal. But the good news is that now after any panda penalty hits a site, quality issues can be resolved and rankings recovered much faster.   No more panda update announcements Panda is now part of Google’s core algorithm, along with Rank Brain meaning it is affecting sites constantly. Previously Google had to announce every panda update and its affect would begin to take place almost immediately. Any sites deemed to be of low quality would have their rankings drop after every update. But now what is happening is a more gradual process through which the panda algorithm assesses the quality of each page on a site, and then adjusts the overall site ranking accordingly. So the earlier you start to figure out which pages on your site need to improve in terms of quality, then go ahead to address the issues, the earlier you can expect to go up the SERPs. You will have to monitor the data on your analytics more closely to identify where most your efforts should be going to address all possible site quality problems.   Panda penalty demotes rather than devaluing   Google fights spam using panda and also penguin, both which are now part of its main algorithm and therefore more updates would be expected in future for these ranking signals. But each of these signals still has its own specific way of affecting sites. When Panda detects any spam on your site pages, the site is demoted and drops rankings until the problem is resolved. Penguin on the other hand devalues spam, especially spammy links, and reportedly deals with it on […]

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