The ultimate test as to whether your book turns out to be the next best seller is the number of books you can sell to the general public. Promoting...

The term applies in print advertising, though content marketing has become easier and less expensive through email, online marketing and social...

The phenomena of social networking sites is now old news but they are still growing stronger and stronger every day with more and more people...

Make a Room for the Press Public relations and marketers only have to look as far as their computer screens to see how much of the news has...

When a freelance marketer intends to approach small to medium enterprises as clients, keep in mind that not every owner from this segment will...

It’s tempting for a small business on a tight budget to play safe and rely on a simple Yellow Page listing and the occasional local press ad. At...

Contests and Giveaways Strengthen Your Marketing Strategy The website Problogger.com uses one of the most effective strategy online. The hold...

There is a saying in marketing that states, “Give the customer what he wants.” Well, there is one small problem with that saying; what if...

Why are my employees not getting their responsibilities completed? In a recent conversation, with a business owner, the frustration of working with...

Is the Investment to Purchase your Product Priceless? Welcome, if you are landing on this article and haven’t read the first two about creating the...

Creating a Compelling Reason to Purchase Your Product. This is the next phase in the buying process. If you missed the first part of building a...

Creating the buying experience by understanding the buying process. I have seen many, many, many sales pitches over my life. I am always fascinated...

Networking: Networking has become something of a lost art. Wow, that is a big statement. But here is what I mean by that. We will often become...

Hard Work: I am turning a corner in my life. One of my mentors recently said to me that while my previous attempt to just grind hard and get it done...

Brands must be more aggressive and creative in the way they use digital marketing strategies because competition in the online business environment...

Cornerstones to Building a Profitable Brand – Part 1 Patience: Patience is defined as bearing the provocation, annoyance, misfortune, or...

A local business that only needs potential customers to find them for specific local locations needs to implement  a proper local SEO strategy....

Getting your website ranking in Google isn’t something easy to accomplish. Google uses over 200 major ranking factors while the minor ones are in...

Hustling Everyday? You Could End Up With No Business, No Brand And Back In The Unemployment Line! “Whatever it takes.” I call that...

  Do you want Raving fans, loyal and passionate customers, and repeat buyers? Don’t Manipulate Them! I have been married for over 20...