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October, 10 2017Marketing and Selling the Next Best Seller: Book Launches and Bookstores
The ultimate test as to whether your book turns out to be the next best seller is the number of books you can sell to the general public. Promoting...
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August, 8 2017Content Marketing 101: Create and Distribute Content to Market Your Online Business
The term applies in print advertising, though content marketing has become easier and less expensive through email, online marketing and social...
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August, 8 2017Become More Social: Networking Is The Place To Be Seen
The phenomena of social networking sites is now old news but they are still growing stronger and stronger every day with more and more people...
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August, 8 2017Creating an Online Media Room|MastermindSEO
Make a Room for the Press Public relations and marketers only have to look as far as their computer screens to see how much of the news has...
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August, 8 2017Basic Marketing Strategies that Work: General Approaches to Freelance Marketing
When a freelance marketer intends to approach small to medium enterprises as clients, keep in mind that not every owner from this segment will...
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August, 8 2017How to Choose the Most Cost Effective Advertising Medium for Your Business
It’s tempting for a small business on a tight budget to play safe and rely on a simple Yellow Page listing and the occasional local press ad. At...
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July, 7 2017Inspire Interest, Run a Contest!
Contests and Giveaways Strengthen Your Marketing Strategy The website Problogger.com uses one of the most effective strategy online. The hold...
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July, 7 2017How To Make Money Online – Marketing Message: Match Internet Marketing to Customer Need for Optimal Profit
There is a saying in marketing that states, “Give the customer what he wants.” Well, there is one small problem with that saying; what if...
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February, 2 2017Are you getting what you expected from your employees?
Why are my employees not getting their responsibilities completed? In a recent conversation, with a business owner, the frustration of working with...
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February, 2 2017Getting to the Emotional and Logical Value Greater Than Your Asking Price.
Is the Investment to Purchase your Product Priceless? Welcome, if you are landing on this article and haven’t read the first two about creating the...
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February, 2 2017Why is someone going to purchase your product or service?
Creating a Compelling Reason to Purchase Your Product. This is the next phase in the buying process. If you missed the first part of building a...
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February, 2 2017Building a Relationship with your customers.
Creating the buying experience by understanding the buying process. I have seen many, many, many sales pitches over my life. I am always fascinated...
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November, 11 2016Four Cornerstones to Building a Brand for Business Stability and Profitable Growth – Part 3
Networking: Networking has become something of a lost art. Wow, that is a big statement. But here is what I mean by that. We will often become...
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September, 9 2016Four Cornerstones to Building a Brand for Business Stability and Profitable Growth – Part 2
Hard Work: I am turning a corner in my life. One of my mentors recently said to me that while my previous attempt to just grind hard and get it done...
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September, 9 2016Six Sigma SEO And Delivering An Over The Top Experience For Corporate Brands To Local Businesses
Brands must be more aggressive and creative in the way they use digital marketing strategies because competition in the online business environment...
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September, 9 2016Four Cornerstones to Building a Brand for Business stability and Profitable Growth – Part 1
Cornerstones to Building a Profitable Brand – Part 1 Patience: Patience is defined as bearing the provocation, annoyance, misfortune, or...
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September, 9 2016Have Multiple Locations You Want To Rank In Google? Optimize Your GMB Properly
A local business that only needs potential customers to find them for specific local locations needs to implement a proper local SEO strategy....
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September, 9 2016SEO Secrets- Are Not So Secret- Content And Valuable Content Promoted Correctly Wins
Getting your website ranking in Google isn’t something easy to accomplish. Google uses over 200 major ranking factors while the minor ones are in...
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September, 9 2016When hustling leads to infringement, black hat and the end of your business, what then?
Hustling Everyday? You Could End Up With No Business, No Brand And Back In The Unemployment Line! “Whatever it takes.” I call that...
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September, 9 2016Don’t Manipulate Them!
Do you want Raving fans, loyal and passionate customers, and repeat buyers? Don’t Manipulate Them! I have been married for over 20...
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