Cornerstones to Building a Profitable Brand – Part 1



Patience is defined as bearing the provocation, annoyance, misfortune, or pain, without complaint, loss or temper, irritation or the like. Or quiet, steady perseverance; even-tempered care; diligence; As an business owner/Entrepreneur you will deal with the craziest highs and the lowest lows. These are just regular mountain top experiences… they are the Himalayas type highs and lows.

Real Life Himalayan Mountain Top Highs and Lows

himalayasTalking with one of the business owners I am working with we had a conversation that went something like this on Friday;

“Hey, business is going so well the next thing that we will need to do is hire at least 5 new employees, as soon as possible to keep up with all these sales.” Cathy.

“Let’s see how the next couple of weeks go and make sure we can support the growth, while we are scaling.” Me.

Then this conversation happened on Monday;

“We need to figure out how to get more sales. We aren’t going to make it and need to lay off everyone.” Cathy.

“Let’s see how the next couple of weeks go and make sure that we can grow our sales on a scalable pace.” Me.

Can you relate? One day you are going to hire everyone and can’t figure out how to get everything fulfilled and the next, you are attempting to figure how to pay the electric bill. Have you built the patience needed to survive the highs and lows?

Mindset of Patience:

As an Entrepreneur and a Business Owner your mindset has to be one of looking at building over a long period of time. If you have a reaction to the day to day operations you will literally drive yourself insane. You won’t be able the handle that emotional roller coaster. No matter how stable you believe you are the emotions will get to you if you don’t start looking at your brand building as a long term investment you won’t be able to handle the emotional roller coaster of the day to day activities. So calm down and look at the building process as years, not days.


Be patient with yourself, with your idea, and with your brand. Look at things in terms of chapters and the words on the each page is just one day. The chapter is a year and you always have many chapters within the life of a brand.

One final take away, Malcom Gladwell in Outliers proposes many different philosophies but the one that I see that is an under running current from all of those that are great at something is that it didn’t happen overnight. He uses the Chinese Proverb “No one who rises 360 days a year fails to make his family rich.” While Chinese Proverbs can be interrupted many different ways the point that is here is that there was an extend time of working. Malcom refers to the building of the rice paddies fields in how they do take a long time to develop. You cannot raise a bountiful crop of rice in a few months.

As the definition implies, a steady perseverance as you navigate the emotional mountain top highs and the lows of the daily activities; even tempered mind set; and diligence to stay the course and follow a consistent path.