Businesses today are forced to make marketing efforts that help them to remain relevant in this digital era. But surprisingly a significant number of businesses are yet to fully take advantage of some of the best marketing opportunities available. Digital marketing strategies used in some cases haven’t integrated important methods including search engine optimization or what is popularly known as SEO.
Many marketers are aware of online paid ads and are using them although not all understand how to optimize their ROI if they are getting any. Myths and bad practices from some incompetent agencies have greatly contributed to a poor perception of SEO. That’s why some business owners and inexperienced in-house marketing teams believe SEO no longer works. That’s despite the availability of some hard facts and data from numerous case studies that have confirmed the value SEO brings to any sound digital marketing strategy. Experts at MasterMind have consistently relied on SEO strategies based on industry best practices, to boost rankings of client sites across a variety of niches.
Why SEO Should Be Integrated Into Your Digital Marketing Strategy
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When SEO is working for any business as it should, that means being found by potential customers on the first page of Google search results. If you rank between position 1 and 3 for your targeted keyword phrase, you get about 33% of the potential customers. You beat your competitors online by ranking higher above them in search engine results pages or SERPs. Most people searching online rarely bother to go to page 2 of Google search results, so until you get on page 1 don’t expect to get any referral traffic for your site. You therefore need a strategy to get there and that can happen with help from MasterMind Content Marketing SEO experts.
Can I Really Increase Traffic To My Website?
As we are continuously driving further and further into the digital age, your marketing strategy and marketing team should be evolving with the times to ensure you aren’t falling behind your competitors or getting stuck in a marketing rut.
Most marketers have embraced digital marketing as an important avenue, but one essential element that is often overlooked due to lack of understanding is SEO.
Wait…isn’t SEO dead?
Every year when Google releases new updates about algorithms and changes in the search results, web developers around the globe throw their hands up in defeat and declare that SEO is dead, although that just isn’t the case.
SEO has changed since the beginning, keyword stuffing is no more and gaining thousands of backlinks is no longer the key to success. In fact, not having SEO as part of your digital marketing strategy can be detrimental to your online success.
If you are in an especially competitive industry sector it can be difficult to rank for your primary terms with little to no optimisation of your site for SEO.
Whilst other marketing techniques such as paid advertising can be extremely efficient in some cases, they shouldn’t be relied on solely. SEO and PPC go hand in hand; one really shouldn’t be done without the other if you want to get the most out of your digital marketing. Click here to read the rest of the story from the original source