Brands must be more aggressive and creative in the way they use digital marketing strategies because competition in the online business environment is ever getting tougher. It takes more efforts and continuous refining of strategy to avoid drowning. SEO is one of the most important digital marketing processes that most businesses are struggling with. That is happening because SEO is a long-term strategy, meaning nothing you do for it works overnight, while at the same time the rules and guidelines that marketers must adhere to are frequently redefined by the ever changing Google search algorithms.

Many businesses are barely surviving because they can’t beat competition in terms of rankings on Google search and conversions.  The Six Sigma is all about defining, measuring, detailed analysis, improving and controlling or managing of processes. The philosophy has been successfully applied across sectors to perfect processes in terms of quality, performance and efficiency. Whether it’s in manufacturing or transactions, products or services, it has been proven to eliminate deviations from desired results.

DMAIC is the methodology followed in Six Sigma, meaning to Define, Measure, Analyze, Improve, and Control. It can be applied in SEO to define the most important ranking factors, links and content serving as good examples. We can easily measure the data we collect for the ranking factors, and then analyze it to identify any gaps that must be corrected for improvement and better control of the entire SEO process. MasterMind Content Marketers can help you to start applying the Six Sigma to your content as one of the most important Google ranking factors.


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