The ultimate test as to whether your book turns out to be the next best seller is the number of books you can sell to the general public. Promoting...

Two vital parts make up a plansbook: research and strategy. While research is the most important, strategies require the most artistic talent. Often...

One of the factors that make marketing such an exciting field is that consumers are often unpredictable. Regardless of the amount of research and...

Ideas are everywhere. Inspiration can strike at unexpected moment. It is important to listen to people’s ideas, be they colleagues, friends and...