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Marketing Ideas to Stimulate Business Owners: Tips and Insights to Succeed in Small/Home Based Business

BY Anna Hardy - October, 10 2017
E-Commerce .

Ideas are everywhere. Inspiration can strike at unexpected moment. It is important to listen to people’s ideas, be they colleagues, friends and acquaintances. They have their own insights and see things from another perspective. They can also give ideas that can trigger another. Here are management ideas from Traverse City web designers to stimulate business owners to work smarter.

Get Involved and Accept Change. That’s what life is all about. As well as in the marketplace, businessmen accept change when they know it is necessary and inevitable. New technologies are ever on the rise. They have to be recognized as part of the inevitable change. For instance, before it was advertisement on the printed form, not it is online.

Persevere Despite Setbacks. A person in business is not discouraged by failures. Instead he perseveres with his dreams. If results have progressed despite delays in plans, the more perseverance is needed however the challenge manifest.

Practice Consistency to Identify Business Personality. This is identified as the “personality” of the business. Business owners are consistent in upholding their products or the brand being carried. Customers get exposure and identify them through the product they carry in the market from various media. It is therefore imperative that each medium reinforce the brand identity of the product.

Learn from Mistakes. No one is perfect. To break new ground, it is inevitable to slip along the way. Few mistakes are catastrophic unless they are not learned. Progress will not always be a straight line but mistakes can be used as stepping stones for improvement. It should be worked out why the mistake happened to avoid committing the same one.

Take a Chance and Try. This does not mean to take a chance with wild abandon. The rationale is that in today’s cut-throat competition, a business owner needs to dare to be different, with good intentions or reasons. Customers appreciate businesses that show individuality, commitment and passion for what they believe in. The world’s top business leaders take chances.

Take Risks. Taking a chance involve risks. In fact, chance and risks are often used interchangeably. Risks can bring great rewards. But one caution is to always have a back-up plan in case things do not work out as planned. This way, an alternative strategy can be adapted to what the customer or the market dictates. Sometimes, it is not the entire product concept that is the failure, it may just be some details about the product.

Aim High and Believe in Product as the Best Possible. Some marketing people don’t think big enough for their own products. For example, Ted Turner, as the marketer building CNN, wanted to develop a multimedia corporation and set goals that transcended his life-time. Or think Bill Gates of Microsoft, and Steve Jobs’ Apple in the 80s. In contrast, most people who read books or magazine about entrepreneurship are thinking on a very micro basis.

Practice Integrity and Social Responsibility. In these trying times, more people are looking to products and services that enhance a sense of self-esteem and well-being from businesses that show integrity and social responsibility. Be it in sports, health products, technological products, marketing is becoming to be based on morality than merely cut-and-dried enterprise seeking profit.

Give Back to Community Through Charity. Giving to charitable causes in the community is something already visibly practiced by many entrepreneurs. As practicing good citizens, those who can afford, business or in their capacity as individividuals, should make it an obligation to help others less fortunate.

BY Anna Hardy

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