What Is Content Marketing?
You have probably heard this before, “Content Is King”. While that is true, there is more to ranking higher in Google than simply publishing a few blog posts.
Content marketing can be any form of communication between (typically a business) and the end user. Different businesses use different forms (or a multitude) or content marketing strategies.
Video Marketing Content Marketing
YouTube is a content marketing strategy. Those videos, are something that has been produced that satisfies someone’s search intent. Some times that intent is simply to be entertained (thank you cat videos). Sometimes that person is looking for cooking lessions.
Social Media Content Marketing-Instagram, Pinterest, Facebook
Yes images from IG are content marketing. Pinterest pages filled with images are content marketing. Anything that provides value to the end user is content marketing.
Content Marketing Done Right
Our Content Marketing Strategies are built around shaping a voice for your business. We deliver fresh, relevant, industry specific news that can be centered and shaped around your specific geographic area to provide news worth reading about. Mixing in promotional pieces with helpful “how to” pieces has proven to be a great strategy for many of our clients. If you provide value to your community, people can and will come back to you.
Outreach Content Marketing
Getting back links is still the main reason why websites rank well in Google. Getting those links is one of the hardest things for most businesses to acquire. That is where manual outreach done by an experienced team, can have great results in helping your business achieve white hat links that drive SEO value, and referral traffic.
Industry Jargon To Make You Confused And Make Us Sound Smart
QDF– Query Deserves Freshness. Part of Google’s Algo where it states, that it wants to have the most relevant, newest data in its search results.
FOP– Frequency of Publish. By developing and sustaining a high publish rate, for our content marketing strategies we recommend at least once a day, minimum. Most of our content strategies involve 5-10 pieces of content be pushed through your news site per month.