We’re going to talk about why you may or may not need to hire an SEO consultant for your company or business. If you’re struggling to grow in a highly competitive industry or need some technical expertise that will push you over the top, you need to work with MasterMindSEO.
But before we go into all that, what is SEO anyway? You probably hear it all the time, but what does it mean to use SEO?
What Is SEO?
What is SEO? It means Search Engine Optimization. It’s the practice of improving your website’s visibility and rankings on search engine results pages (SERPs) to attract organic (non-paid) traffic.
Search engines like Google, Bing, and Yahoo use complex algorithms to determine the relevance and quality of web pages in response to user search queries. With SEO, you can optimize various aspects of your website to make it more attractive to search engines.
When doing a Google search, how often do you check the second page? The answer is probably NEVER. Not many people even bother to scroll down. So if your website isn’t appearing on top of the search results, you are missing out on a LOT of traffic. Now with most search results, its easier to just scroll instead of going to page two. BUT still you need to be in the top spots to get sales.
Hiring a professional SEO expert can be just what your company needs to attract new leads. With MasterMindSEO’s expertise, you can gain a competitive advantage over your industry rivals.
What Does an SEO Consultant Do?
Hiring an SEO consultant is a no-brainer for people already familiar with the concept. But if you still need some convincing, here’s what we do. SEO specialists optimize websites and online content to improve their visibility. Our main goal is to increase organic traffic by boosting your search engine visibility.
When your website organically appears in search results, consumers automatically trust you. Because if Google trusts you and you are relevant enough to show up on top of search results, then there’s a good chance you’re a reliable company. It’s even better than advertising.
Hire SEO experts if you want to know more about website analysis, keyword research, on-page optimization, off-page optimization, content strategy, technical SEO, and many other SEO strategies.
With your SEO consultant, you can rise through the search engine rankings, improve your online presence, and attract more targeted visitors. Show up in front of your ideal audience and instantly convince them to check out your website.
Do You Need an SEO Consulting Agency?
If you don’t have a real SEO savant on your team, then you most likely need at least to get some training for your existing marketing team. If you run a large marketing team, you may have VPs of marketing, a head of content product, writers, graphic designers, and developers.
Hardly any of these people can be GREAT at what they do and be great at SEO as well.
You need to see what your core competencies are before hiring a consultant. If your team needs training on things like, keyword research, content clusters, link building, On-Page SEO, Off Page SEO, entity development, schema (structured data), content first SEO, or Google Business Places (Google Maps) SEO, then you may need to hire a consulting agency.
Content Strategy for Search Engine Optimization
As an SEO agency, MasterMindSEO can help you with content strategy. In SEO, that means planning, creating, and management of content that aligns with the goals of your company. We will help you make SEO-optimized content by developing a roadmap that meets the content needs of both users and search engines.
You need a well-executed content strategy to improve your visibility and attract organic traffic. Content strategy refers to keyword research, audience analysis, promotion, performance tracking, and planning content for quality and relevance.
Sometimes, all your business needs is a good content strategy. We’ll handle all the boring details. On your end, you can just enjoy an increased stream of leads.
Content Briefs for SEO Campaigns
In SEO, content briefs are documents that provide detailed guidance and instructions for creating high-quality content that is optimized for search engines. Content briefs outline the key objectives, target audience, and desired outcomes for a particular piece of content.
For your SEO project, the purpose of a content brief is to provide clarity and direction for content creation. Writers and copywriters, for example, need to know what needs to be included in the content as well as how it should be structured. This helps ensure that the content we produce aligns with your SEO strategy.
There are a lot of complex topics and strategies that go into SEO. If you hire SEO specialists, you don’t have to learn all of these yourself.
When we talk about technical SEO, we are referring to the optimization of a website’s technical elements to improve its visibility and performance. MasterMindSEO can improve your website’s infrastructure, coding, and server configurations, making it easier for search engines to crawl, index, and understand the content.
There’s a lot that goes into SEO other than including a few keywords here and there. A technical SEO specialist can help you navigate this and enhance your website’s chances of appearing in front of your target audience.
Technical SEO can address specific areas like website speed and performance, mobile optimization, indexing and crawling, site structure and navigation, schema markup, and website security. Even something as simple as URL structure can have a HUGE impact on whether or not you can get traffic online. Trust the experts on this and work with MasterMindSEO.
Sure, you can try to use some SEO strategies on your own, but there are things you would appreciate about working with SEO experts. Just one example, you can evaluate not only your own website’s performance but also take a look at your competitors.
We can analyze the different aspects of your competitors’ websites, like their keyword rankings, content strategies, social media presence, and backlink profiles. We’re gonna figure out what works for them, WHY it works for them, and how to make it work for you.
Competition benchmarking is all about gaining insight and identifying your own weaknesses so you can improve your SEO efforts.
Keyword Research for Search Engines
Keyword research is the process of identifying and analyzing search terms or keywords that your customers use when searching for info on products and services on search engines like Google, Bing, or Yahoo.
If you know what keywords are popular, you can incorporate them into your content and website to drive more traffic. This is one of the most essential components of SEO. You have to understand the language and phrases people use when they talk about your industry. This is how they find relevant content to answer their questions, and this is how they will find you.
MasterMindSEO can help you with keyword research so you can discover the keywords with the highest search volume and lowest competition. We use various keyword research tools to provide this data. As experts, we can also prevent you from keyword stuffing, which can actually reduce your ranking. Don’t overuse those keywords or else you might get the opposite effect of what you want.
Content First SEO
For your SEO campaigns to be successful, you need to know how to approach it best. It starts first with understanding how your target market searches for your product of services. Crafting pages and articles that target the way they search is essential.
Content-first SEO is one of the ways you can make sure your website is highly visible in SERPs. This strategy prioritizes content optimization. We’ll help you make high-quality content that can serve as the foundation for improving your entire SEO campaign.
SEO, believe it or not, isn’t just about making sure your audience sees you. It’s all about making sure they see something valuable from you. Your content needs to provide that value or else ranking first in search results will be worthless.
You need to deliver valuable and relevant content to users using SEO best practices. MasterMindSEO will help you do exactly that.
Website & SEO Audits
In some cases, the content isn’t the only thing that needs to get an upgrade. SEO experts can do website audits to evaluate and analyze various aspects of your website, identifying areas that need improvement. Addressing these issues will help increase your search engine visibility while improving the user experience.
A website audit focuses on assessing the technical and structural elements of a website. We review factors like website speed, mobile responsiveness, URL structure, internal linking, indexing, and sitemap issues. If the website is efficient and optimized, it reflects the quality of your brand. Your customers are more likely to convert if they see that your website is organized for their convenience.
On the other hand, an SEO audit is all about on-page and off-page optimization. We look at keyword usage, meta tags, headings, alt tags, and your overall keyword targeting strategy. We also examine your website’s backlink profile, assessing the quality and relevance of your external links.
MasterMind will optimize your website and content to increase its overall performance.
Link Building (Off Page SEO)
One of the most crucial aspects of SEO doesn’t even happen in your website. Link building is also called off-page SEO because it’s focused on acquiring links from external websites to your own website.
Having a bunch of links referring to your website shows Google that you are credible, popular, and an authority in your industry. So when we talk about link building, we are increasing the number of inbound links pointing to your site. And it’s not just about the numbers either. It’s also important to get high-quality external links, meaning you need to get reputable websites to link to your website.
Search engines like Google use these inbound links to see if your content is valuable and worth ranking higher in search results. There are many ways to earn these inbound links, and an SEO consultant can help you utilize these strategies. They can use content creation, guest blogging, social media promotion, and direct outreach to build these links.
Why Hire MasterMindSEO as Your SEO Consultant
Don’t just choose an SEO consultant. Go for an SEO expert.
You need to work with an SEO company that has up-to-date knowledge in the field because SEO is an ever-evolving industry. Not only does MasterMindSEO have the experience and expertise, we also keep up with the latest trends, algorithm changes, and best practices to provide you with a relevant SEO strategy.
MasterMind has a proven track record of success. We are experts in digital marketing, lead generation, content marketing, and organic SEO.
In fact, our work has been featured in numerous online publications from tech.co, Entrepreneur, Forbes, and many others. We can drive leads via Google search. We also help you rank Google Business Places locations and organic websites to drive scalable campaigns.
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Inc. 500 Companies Love Us
Our founder, Stephen Twomey also co-founded a tech company and was the Chief Marketing Officer during 2022 where they earned the Fastest Growing Company Award at #438 out of 5,000 companies that made the list. We know a thing or two about growing an online brand.
You can trust that when you work with MasterMind, you are working with experts in DIGITAL MARKETING. Put our experts to work and watch the traffic and leads stream in.
How Much Does it Cost to Hire an SEO Consultant?
When it comes to the cost of hiring an SEO expert, this may vary depending on several factors. All companies are different regarding rates, and it may depend on their experience, expertise, location, the scope of the project, and the specific services required.
Some consultants typically charge an hourly rate, a project-based fee, or a monthly retainer fee. Whether you choose to work with us or another company (which isn’t generally a good idea), always make sure you request quotes or proposals so you can make a proper decision. We’re always ready to talk.
We are not cheap. But we are worth it. If you want to lowball an offer, we’re not for you. Our consulting services start at $6,500 a month and scale up from there depending on production and time needed.
Is Hiring an SEO Consultant Worth it?
Whatever the price ends up being with the company you choose, the price of hiring an SEO expert is almost always worth it. Your company or business needs that organic traffic. It’s a long term strategy, but it can pay off significantly once your customers are coming to YOU instead of the other way around.
Hiring an SEO consultant is a good investment in the long run because you can use their knowledge and expertise to improve your existing site’s content. You’ll be spending money on advertising and digital marketing anyway. So use your funds wisely and work with the experts who know how to attract the right audience using the latest SEO techniques and strategies.
If you work with an expert, you can save a lot of time because you don’t have to figure out the best strategies on your own. They can use real-time data as well as the latest trends to bring you the best results. You can even use your precious time on other profit-generating activities.
Let US worry about your SEO. We can take it from here.
How Do I Find a Good SEO Consultant?
You’re looking at it. No need to look for alternatives when a proven and tested SEO expert is right here: work with MasterMindSEO to start generating leads.
But if you want to know WHY MasterMind is such a good choice, you should know how to look for an ideal SEO consultant on your own.
First, you have to define your goals. Clarify your objectives. Figure out what you want to achieve with SEO: whether that’s increasing organic traffic, improving keyword rankings, etc.
From there, you can look online for experts that can deliver the kind of SEO strategy you need. You can even ask for recommendations from your friends, colleagues, and industry experts. Chances are, they will all point you towards the most reliable SEO expert in the field: MasterMind.
You can even check our credentials through reputable SEO organizations like SEMrush or Moz. Read customer reviews, etc. But at the end of the day, the best way to know for sure is to see it for yourself.
Work with us and we’ll help you build the optimal SEO strategy for your business. Then you can evaluate us yourself. We’re one of the most trusted SEO companies in the industry for a reason.
Can I Hire Someone to Do My SEO?
Yes, you can hire someone to do your SEO, and you are encouraged to do so. Some people try to do it themselves, but it’s hard to track your results, create inbound links, and compare your progress with your competitors without working with an SEO consultant.
Many businesses and individuals hire SEO professionals or agencies to handle this task because it requires technical expertise and ongoing effort. It’s not enough to sprinkle some keywords into your content and call it a day. There are many other aspects that you need to consider.
Consider this: your competitors are also trying to secure that top spot in the search results. You don’t want Google to send your customers their way, so you must increase your chances of securing those spots.
An SEO consultant can help you with on-page optimization, link building, analytics, and many more. MasterMind can even create a customized approach to your SEO strategy based on your industry, competition, and current goals. Avoid companies that only offer cookie cutter solutions. That’s not enough to get you the top spot in SERPs.
How Much Should I Pay an SEO Expert?
As we mentioned previously, fees may vary widely depending on the complexity and size of the project. But here are some examples to consider:
Many SEO companies charge an hourly rate for their services, and these can range from $50 to $500 or more, depending on the level of expertise and other factors like location, etc. This is usually the way to go if you are a small business owner or you’re just looking for a one-time consultation.
Monthly Retainer-Based SEO
Other SEO companies prefer to work on a monthly retainer basis, providing ongoing services for a fixed monthly fee. This may range from a few hundred dollars to tens of thousands of dollars.
Performance Based SEO
Some SEO experts offer a performance-based fee structure. This means their payment is tied to outcomes like improved search engine rankings, increased website traffic, or a higher conversion rate. This may be combined with other fee structures.
Finally, there are companies that charge a flat fee for the entire project. This is for specific SEO projects that involve certain services like keyword research, content optimization, or website audit. The cost will vary depending on the size and complexity of the project, but the scope of the work will be clearly defined.
Think of it as a long-term investment and you are paying for the SEO tools and SEO knowledge of the company you are working with.
Call MasterMindSEO today and have your free consultation.
How Much Do SEO Consultants Charge Per Hour?
If we’re talking specifically about SEO companies that charge an hourly rate, this can vary significantly based on factors like experience, location, level of expertise, and of course the scope of the project.
On average, they may charge $50 to $200 per hour. Less experienced consultants may charge towards the lower end of this range, while highly skilled or specialized consultants may charge at the higher end or even more.
Different companies offer different pricing structures, so be aware of that when looking for an SEO company to work with.
Why is SEO So Expensive?
You can’t focus on the price of working with an SEO consultant without considering the potential benefits of a successful SEO campaign. Smaller companies may think it’s expensive, but considering how much traffic and leads it can generate, SEO is definitely a worthwhile investment for the smart business owner.
Keep in mind that the online environment is EXTREMELY competitive. Posting once or twice on social media isn’t gonna cut it anymore.
To be successful with your digital marketing, you need time and expertise. Basically, you need to know what you’re doing. SEO professionals have the tools and resources to get all of this done FOR YOU, so you can focus on running your business and converting your leads into satisfied and loyal customers.
Plus, SEO is also known for its significant return on investment (ROI), especially for effective campaigns. Don’t underestimate the power of increased website traffic, higher conversion rates, and increased brand visibility in a world where EVERYONE is spending time online.
While the upfront cost may seem high, the potential return on investment justifies the expense for many businesses.
You can also think of it this way: you’ll be spending that money on traditional marketing strategies anyway, and a lot of people don’t spend as much time watching TV or reading the newspaper as they used to. Chances are, your customers are hanging out on social media. THAT is where you need to reach them.
How Much Does Google Charge for SEO?
Google doesn’t necessarily charge for SEO services. However, it does offer ad services through Google Ads, which used to be called Google AdWords.
Google Ads operates on a pay-per-click (PPC) model, where advertisers bid on keywords and pay when users click on their ads. This is a separate service from SEO and involves paid advertising rather than organic search optimization.
90 Percent of Online Experiences Start With a Search—If You’re Not Thinking About SEO, You’re Missing Out on Potential Clients
If you’re not using SEO to optimize your content and your website, you are missing out on potential clients. But not only that, you are getting left behind by your competition.
With an SEO campaign, your chances of attracting potential clients increase SIGNIFICANTLY. And these aren’t just regular people—these are people who are actively searching for your products and services online. These are the people who are most likely to convert when presented with the right solution to their problems.
These potential clients are ready to convert to solve their problems. All you need to do is be the first one to show up on their search results. You can do that with search engine optimization (SEO). This is one of the most cost-effective marketing strategies out there.
It’s a fact that many people rely on search engines to find answers, solutions, and even specific products and services. Even if they are not familiar with your brand, if they see you on top of those search results, they are more likely to check out your website.
MasterMind will optimize your site so they’re impressed with what they see. If you want increased brand visibility, credibility, and targeted traffic, SEO is the way to go.
How Do You Measure Progress?
Ever wondered how effective your content marketing ACTUALLY is? With the help of an SEO consultant, you can see actual results and tell how much progress you’re making with your campaigns.
MasterMind will track these metrics and indicators to measure and evaluate your performance. We can then adjust our current SEO efforts based on these analytics to bring you even better results.
It’s not enough to just use SEO strategies. You need to measure your progress to see if it is actually bringing you organic traffic. Like we said, SEO is a LONG TERM strategy. So you need to measure its effectiveness and performance over time.
Here are some metrics that need to be measured: keyword rankings, organic traffic, conversion rate, backlinks, click-through rate (CTR), bounce rate, page load speed, and more.
Keep in mind that progress may not always be immediate, so regularly tracking, analyzing, and adjusting your SEO efforts is essential if you want to succeed. MasterMindSEO will help you make these data-driven decisions.
Prior to Hiring an SEO Agency or Freelancer, Decide What Your Goals for SEO Are
Knowing your SEO goals before approaching a consultant or expert will help you achieve your desired results. This means you also have to understand your business objectives and figure out how digital marketing can help you reach them.
Start by identifying your overall business goals and how SEO can contribute to them. For example, do you want to increase website traffic, improve brand visibility, generate leads, boost online sales, or enhance your website’s user experience?
Clearly defining your business objectives will help align your SEO goals with your broader organizational goals.
You can even conduct a website audit yourself: evaluate your current website performance and identify areas that require improvement. If you want to look at the more technical issues like on-page optimization, backlink profile, and user experience, you will want to work with an SEO expert for that. But for now, you can just look at your website’s structure and evaluate the quality of your content.
Even before hiring an SEO expert, you can start looking into target keywords that are popular in your industry. This means having a good understanding of your audience and figuring out what they type on Google whenever they want to research your products.
Set measurable metrics. Having goals is not a bad idea. But it’s even better if you can establish specific, measurable, achievable, relevant, and time-bound (SMART) metrics to gauge the success of your SEO efforts.
Finally, research your competitors’ online presence and look into their SEO strategies. By understanding what THEY are doing, you can improve your own digital marketing approach.
Once you have all of these basics down, you can work closely with the SEO expert of your choice (preferably MasterMind, if you like getting good results). You will even be able to communicate your SEO goals and requirements if you understand these basics.
But don’t worry, even if you have absolutely no idea what you’re looking for, MasterMind will help you identify the issues that need to be fixed, and the strategies you need to employ to rise to the top of search engine results pages.
Call MasterMindSEO today and work with an SEO professional.
Hire an SEO Expert To Train Your Team
Hey we get it. You want to invest in your existing staff and build them up. Here is what we offer:
Keyword Research Training
Content Brief Creation
Content First SEO