You know all the stats on Instagram, Facebook, Snapchat and YouTube. Spending money on organic engagement as well as paid ads should be a large part of your marketing budget. If you are doing it yourself, are you really working on your business- or are you working in your business? Most businesses fall into these categories:
- Do it in house. If you have a team or can do it yourself then by all means run your own campaigns both organic and paid.
- Outsource it. Either have an expert social media agency craft and execute your daily posts and paid ads on social platforms, or have them consult with your existing team to create and craft a story board that will connect and engage with your target audiences.