Marketing Services for Substance
Abuse Centers that Get You Patients
Despite the life-threatening effects of addiction, there’s no easy way to convince someone to seek treatment and check into a drug rehab.
Addiction is a serious medical condition: between the withdrawal symptoms, intense cravings, risk of overdose, and dangerous health effects, people can get overwhelmed and begin to feel hopeless.
It is up to medical professionals, care providers, and addiction experts to guide patients toward a healthier and happier life. But connecting with patients in their time of need is the tricky part.
Alcohol and drug rehab centers need to work with the best digital marketing agencies to promote their services and find patients in need of assistance.
These digital marketing services are extremely valuable because a lot of patients turn to the internet when they are ready to take that first step towards sobriety. They look for potential rehabs out of curiosity to see what’s in store for them. If treatment is not accessible, they might think twice about seeking professional help.
On the other hand, making all the necessary information readily available can make it easier for addicted individuals to get the help that they need. It will even encourage them to reach out and take a proactive approach towards their recovery.
Patients generally prefer rehabs that are affordable and close to them. They also want drug rehab centers that have a proven reputation for delivering results. They want to make sure that they are entering a program that can really help them with their addiction.
Having a solid online presence will increase your credibility and help you gain the trust of prospective clients. But being on social media isn’t enough. You need a strategy that will allow you to stand out from the competition. If you don’t know where to start, a good digital marketing agency such as MasterMind SEO can show you the way.
Here we will discuss some of the digital marketing services that agencies can provide that will help substance abuse centers find patients and properly market their addiction treatment programs. Whether you are a rehab facility, a sober living facility, an outpatient clinic, or a single location detox center, these digital marketing services will help you find leads and connect with them.
Addiction Treatment Center Branding
There are plenty of addiction treatment facilities out there, and a lot of people will just go for the ones that are closest to them. But their final decision will still depend on whether or not they think a facility is qualified to treat them.
That’s why marketing services for addiction treatment centers are focused on establishing credibility, building trust, and maintaining a good reputation. You want to prove to your potential patients that your addiction treatment programs are worth looking into.
Branding makes it easier for companies and businesses to earn that trust. It’s especially important for substance abuse centers that they work on their branding because it will serve as their online identity. When people look you up online, they want to know exactly who you are, what you do, and how you can help them.
With a well-established brand, patients will be able to recognize you instantly. It highlights all of your best qualities, creating familiarity and establishing your authority while setting you apart from your competitors. Branding will also help your addiction treatment facility to stand out.
Digital marketing services offer branding and reputation management: services that help companies establish their identity online. It is the first step towards making a name for yourself in the addiction treatment industry.
As you can see, it is not enough to have an online presence: you also need to stand out so that patients can look at your website or social media profile and immediately see that you are trustworthy.
Branding will come in handy when your other marketing strategies are already paying off. Once potential clients start finding you through your PPC or SEO efforts, your solid branding will help ensure that they sign up for your programs.
When you work with a digital marketing agency, they can help you showcase the best qualities of your rehab programs and facilities. This way, people can be assured that they will get the help they need.
Drug rehab and detox facilities need to have a positive image online. Not only will this attract prospects, it will also help patients feel at ease when they finally enter the facility. They will know they are in the right hands, allowing them to feel more comfortable in their environment. This will also help them stay focused on their recovery.
You need to make a good first impression, and a good digital marketing agency will be able to do just that. They will showcase your best attributes in front of the right audience in order to bring in more patients.
The key to branding is consistency. Whether you are making content or designing your website, you need to have one consistent identity throughout. If you are managing two or more social media profiles, your brand should be the unifying factor across all of them. You want prospects to know that the company they see on Facebook is the same one they could find on Twitter, for example.
There’s another reason why branding is very important when it comes to marketing your drug and alcohol treatment programs. A well-established brand enjoys the benefits of word of mouth marketing. With more people talking about your business, the more credible you become, and the more clients you can find. Word of mouth marketing is far more valuable than the traditional marketing methods like taking out a print ad. That’s because people trust their friends and family members more than they trust advertisements. When they receive recommendations from people they know, they are more likely to convert. This applies to just about any business out there, but it is also applicable for drug rehab centers.
When trusted family members recommend a drug rehab facility, patients are more likely to listen.
Word of mouth marketing is cheaper compared to the usual marketing strategies, and it is more likely to lead to conversions. That’s why your branding needs to be on point: you need to show your prospects your value in order to prove that you can help them recover from their addiction. When you successfully help a client recover, it improves your reputation even further.
Word of mouth marketing also applies to online reviews and testimonials. When you provide good service, people are inclined to leave a good review online. They can praise your facilities, your programs, your staff, etc.
The same goes for testimonials: when people take their time to leave a positive word for your company, it boosts your credibility. So make sure you are always delivering value.
You can enjoy all of these benefits of word of mouth marketing once you’ve gained a bit of momentum. Proper branding will help you get the ball rolling so that more people are exposed to your services.
Look for a proper digital marketing team that will help highlight your attributes and get your drug rehab services noticed.
Addiction Treatment Content Marketing
Digital marketing agencies will encourage you to take content marketing more seriously—and you should. You may think this is too much of a time investment, but it’s actually worth it. If you create quality content consistently and regularly, you will find more leads.
The sooner you get started on your content marketing campaign, the sooner you get to enjoy its benefits. Creating valuable content has plenty of benefits for drug and alcohol addiction treatment facilities.
Each time you post content on your site, you add to your count of indexed pages. Of course, businesses with more indexed pages get over 3 times as many leads. Patients will be able to find you on the internet more easily when you have tons of uploaded content.
Your substance abuse center will rank higher in search results, meaning more leads can discover you online. We will talk more about SEO later on. But for now we will be focusing on the importance of content and how effective content marketing can be.
Drug rehab centers can use content to equip people with the knowledge and tools that they need to get started on the road to recovery.
Content marketing will amplify your company’s online visibility and increase brand awareness. Make sure that the content you post is always informative and helpful. High quality articles are more likely to be read. This means they could bring more traffic to your website and help you connect with more leads.
Quality content are also more likely to be referenced by or linked to as a resource on other websites.
In fact, companies that run a blog have 55 percent more website visitors than companies that don’t have one. When the substance abuse center’s name appears alongside a highly informative article in the search results, it makes the brand more recognizable. In the long run, content marketing will help you attract more clients.
To keep your content schedule full, you can experiment with different types of content: both short updates and long form articles can work. You can also curate articles every now and then—as long as you choose high quality content that is relevant to your industry.
Content itself can be used as a marketing tool. You can post about new treatment programs and other offerings to catch the attention of new clients.
Addiction Treatment Center SEO
SEO, also known as search engine optimization, plays a very important role in all marketing strategies online. SEO is all about optimizing your content, web page, and website in order to rank higher in search results. Its goal is to drive more traffic to your website and increase leads in the process.
There are approximately 17,200 Google searches for “drug rehabs” each year in the US. Meanwhile, there are almost 53,000 Google searches each year for “addiction treatment”.
This means there are plenty of people out there looking for information about how they can help themselves or their loved ones conquer addiction. Your mission is to let these people find your drug rehab facility in the sea of drug rehab search results. This is where SEO comes in.
Digital marketing agencies like MasterMind SEO will help you use SEO to drive more traffic to your website, leading to more calls, more inquiries, and more opportunities to help patients struggling with addiction.
SEO involves the use of relevant and targeted keywords. Organic SEO is the process of adjusting content, code, and other variables so that a website can gain search engine rankings for particular keywords and phrases. This means if people look up “drug rehabs”, your website will be one of the first search results.
Most people just check the first few links they see, and rarely do they go beyond the first page of Google search results. That’s why it is important to reach these high rankings yourself. You can enjoy a significant boost in traffic, generate more leads, and convert more.
However, SEO takes time and patience. You won’t see results overnight. You have to remember that everyone is using search engine optimization—and that includes your competitors. Think of SEO as more of a marathon, rather than a sprint. Compare that to PPC or pay per click advertising, which gives you results faster. We will discuss PPC marketing strategies later on.
Your addiction treatment center needs to have an SEO strategy in place. If you already have one, then you’re on the right track. This will ensure that you can reap the long term rewards in the future. For those who don’t have it yet, now is a good time to start.
MasterMind SEO can help drug rehab centers target the right keywords. Even if you’re enjoying great traffic volume, you may be getting low conversion rates. That’s why you need a digital marketing agency to help you analyze your SEO strategies.
SEO and content marketing work hand in hand to build your brand and establish you as the authority figure in your industry.
If you’re still not using SEO, don’t wait: it can take anywhere from 3 to 7 months before you start seeing true progress in terms of rankings, traffic, and backlinks. Look for a digital marketing agency that can help you put together a comprehensive marketing plan that includes SEO. You need a plan that specifically focuses on drug and alcohol treatment programs so you can connect with those who need your help in overcoming their addictions.
It’s no secret that everyone is using the internet these days. Everyone is on social media. And every day, people are using Google as well as other search engines to do their research on a broad range of topics. This is why SEO is now an essential part of every digital marketing campaign. Done right, it can help improve your rankings and allow you to improve the lives of more people.
You’ve done everything you can to get your drug rehab facility to where it’s at. Now it’s time to make sure patients find you easily on Google.
Addiction Treatment Social Media Management
SEO can help you with search engine results. But when it comes to digital marketing, establishing a good social media presence is just as important. Social media is a place full of stories, updates, and socialization. It is therefore the perfect place to showcase your brand and your content.
Social media is where people hang out, interact, exchange ideas, and share their thoughts on just about anything. They can even follow business pages and write reviews about their products and services.
For addiction treatment facilities, social media is the best place to have your content and all your contact information all in one place. Not only can profile visitors learn more about your programs, they can also contact you in an instant. Social media profiles act as an extension of your website.
Popular social networking platforms including Facebook, Instagram, Twitter, LinkedIn, and YouTube can all be used for social media marketing campaigns.
Digital marketing agencies are now encouraging addiction treatment centers to take social media seriously. Social media is a place to disseminate information and share engaging content. You can gain more followers as you go along, and effectively become an influencer. Becoming an influencer is good for your brand, your reputation, and your credibility. If you launch a successful content marketing campaign here, you will reap significant rewards.
Rehabs that engage with their community through social media can generate buzz around their services and offerings. Their followers can easily become ambassadors by spreading the word about them. Word of mouth is one of the most potent elements of social media marketing. Your center will be getting new patient referrals continuously—it’s only a matter of time.
Not to mention that having a successful social media profile also boosts your SEO rankings. Your profiles can appear in search results along with your website. This only increases your online presence and gives you plenty of opportunities to be discovered by new clients.
The challenge is choosing the right platform to focus on. Sure, you can have profiles in all social networking platforms, but you need one or two social profiles to really pour all your content creation into. For example, if you are planning to use YouTube to teach more people about addiction treatment, then it might be a good idea to focus your efforts into YouTube content creation.
It’s easy to have profiles everywhere: but creating and maintaining communities within each one is another story. If your focus is going to be YouTube, you need to cultivate your subscriber count and manage your channel effectively.
Facebook is one of the most-used social networking platforms right now. It’s safe to say it will remain a staple for the foreseeable future, so it’s a good idea to invest some time into Facebook marketing. Because Facebook appeals to a wide audience, you can be sure that your target audience is here. Facebook is great for all types of content, from written articles to videos. This platform is undoubtedly one of the best choices for rehab centers that want to market themselves on social media.
Instagram is a photo-sharing website that is most popular among younger audiences—but it has plenty of adult users as well. The visual nature of Instagram allows for creative and artistic marketing strategies. It is also perfect for brand building, especially if you maintain a certain “aesthetic” throughout your entire profile. You can use Instagram to make your brand instantly recognizable.
LinkedIn, Twitter, and YouTube are also great options for your digital marketing efforts. LinkedIn is the biggest platform for professionals online; while Twitter is a low maintenance channel that lets you post short updates that can keep your followers engaged.
YouTube is the biggest video-sharing website out there. It’s a good platform for sharing videos about addiction, treatment, rehab, etc.
If you’re not on social media yet, it’s time to choose a platform and set up a profile. Chances are, people are talking about your business—and you’re not even part of the discussion.
Even if you’re afraid of getting bad reviews, you should set up a profile anyway. Whether you’re in the discussion or not, bad reviews are still going to exist. What you need is a way to respond to this type of feedback, so you can serve them better.
If negative reviews are a big concern, you need to make some changes on an organic level and improve your services so that perceptions can change. And then give your audience the space to communicate about your programs and services so you can interact with them and be part of the conversation.
There’s a lot of strategy involved when it comes to social media marketing. After all, it involves SEO, content marketing, reputation management, branding, and many other things. You need the expert guidance of a digital marketing agency to help you navigate this tricky landscape, so you can get the most out of them.
Practically everyone is using social media to connect with friends, colleagues, and family. Those who are dealing with addiction are also using it to find support groups online. They use social media to find similar people who are dealing with the same struggles and understand what they are going through. They may even use it to find the social media accounts of nearby addiction treatment facilities. It is important to not only have an account but also use it to your full advantage.
Digital marketing agencies have social media experts who can help manage your profiles. They can optimize your social media presence so you can maximize your engagement. Most addiction treatment centers need a customized social media plan that is built around their specific needs.
Look for a digital marketing agency that can help boost your web presence, improve your online reputation, and connect with your patients on a more personal level.
Addiction Treatment Google My Business Ranking
Google My Business or GMB is a simple and free tool that every business should use because of the huge benefits it can bring. Optimizing your GMB listing is one of the most valuable endeavors that rehab centers can pursue to pull in more clients from their local market.
Google My Business is a search engine tool. It allows businesses to better manage how they appear in various Google search options. This includes Google Maps and Google search results.
If you use Google My Business, you can post all your updated contact information, post content, and share photos. All of these can make it much easier for prospects to find and contact you.
GMB is an opportunity for drug rehab centers to get in front of people who are searching for addiction treatment. When people search for addiction treatment centers, it prioritizes establishments that are closest to them.
If you haven’t claimed your GMB listing yet, get started immediately. A lot of centers make the mistake of never even claiming their business. It puts them at a severe disadvantage against rehab facilities that know exactly how to optimize their GMB listing.
Once you’ve claimed your GMB listing, you need to optimize it for better results. Make sure you include important details such as your business address, website, phone number, hours of operation, etc. You can also include photos of your facility, amenities, staff, and more.
The fact that Google My Business is absolutely free means that there’s no reason to miss out on this incredibly valuable tool. It is a powerful marketing asset for all types of businesses—especially drug and alcohol addiction treatment facilities.
Google My Business can do more than just display your information on Google. It also lets you interact with your audience directly. People can leave reviews on your listing, and you can respond to them as well.
It also has features like Questions & Answers, and messaging. It allows customers to reach out to you and ask questions. It’s a golden opportunity to inform prospects about your services, pricing, etc.
Google My Business listings can appear directly in the search results when users look up treatment centers in a specific location. Your listing can appear throughout the first phase of the buyer’s journey.
Google My Business also welcomes content marketing. You can publish content directly to your GMB listing so that prospects can see them. With each post you can share a message, add a link to your other social profiles, or post an eye-catching photo.
Just like with your other content marketing efforts, you need to be creative with your GMB posts. Drug rehabs can post tips about when to seek rehab or how to find the right program. GMB posts can be used to encourage people to seek addiction treatment. They may also contain staff bios, details of upcoming events and group
Pay Per Click Marketing for Rehab Centers
PPC, also known as pay per click advertising, is a fantastic way to get your rehab center in front of a large audience right away. It is the best way to complement your other marketing efforts. Instead of waiting for them to find you through search results and content, you can proactively endorse your services.
Drug rehab facilities can promote their various treatment options either locally or on a national scale. It all depends on where you are looking to acquire patients from.
PPC is an auction-based platform wherein you bid on keywords and phrases against your competition. This will dictate where your ad appears on search results pages.
While PPC ads can produce results sooner, you have to be aware that they can be costly.
In the rehab industry, low volume phrases can cost just a few dollars per click, while higher traffic terms can cost over $70 per click, especially for more competitive terms. You can burn through your entire PPC budget in a matter of days if you’re not careful.
Digital marketing agencies can help prepare you for this very competitive aspect of rehab marketing. Rehab competitors who are also doing PPC tend to become more aggressive with their bidding strategies when they see new players join the scene. Because their goal is to win, they won’t stop until they get the top spot.
If you are going to push for PPC marketing, you need to prepare a significant budget for it. Remember to put aside a minimum of $5k per month if you’ve never done PPC in the past, just to get a feel for how it works. Later on you can push for $200k per month or even beyond that.
Another thing you need to know is that if your drug rehab facility is planning to run Adwords on Google, you will first have to go through the process of getting LegitScript certified. This can take 2 to 6 months from your date of submission, and you can be either approved or rejected.
After getting LegitScript approved, you need to get verified by Google before you can start running ads on their platform.
PPC advertising may be expensive, but it is one of the most effective ways to get in front of your target audience. You can introduce your brand to the people who most need your help. Developing a proper PPC strategy can increase your reach significantly.
If you don’t know what you are doing, then PPC marketing might not work out for you. At the very least, getting to the top of search engine results can be tricky. Digital marketing services can give you the guidance you need.
Some agencies have PPC professionals who specialize in addiction rehab. They know exactly how to target the right keywords to attract new leads in your area. While optimizing your PPC strategies, a digital marketing agency will also optimize your landing pages to increase your conversion rate.
By investing in their expertise, you can save a lot of money in the long run. You wouldn’t waste your PPC marketing budget on ineffective strategies.
Done right, a PPC campaign can easily land you on top of search result pages. Addiction treatment facilities can use this as an opportunity to connect with people who are dealing with addiction and drug dependence.
Those are some of the basic things you need to know about PPC marketing. To get a better understanding of how it works, we recommend working with a digital marketing agency you trust.
These days, there are plenty of digital marketing tools at your disposal. But it’s not enough to just use them: you also need to optimize your strategies so that you can achieve the best results. Between social media management, branding, reputation management, content marketing, PPC, and SEO, it could all get difficult to handle. But digital marketing agencies can provide the assistance substance abuse centers need to get on the right track.
Marketing experts can optimize your content creation, keyword research, and even your social media presence. They can ensure that your ads are noticed by the right people. They can also analyze data to track your progress and see if your current campaigns are paying off.
MasterMind SEO offers digital marketing services ranging from SEO to content marketing. With a team of SEO marketing experts, MasterMind is focused on driving results. Whether you are a small detox facility or a large residential treatment center with multiple locations, MasterMind can give you the digital marketing support you need. Contact MasterMind SEO today to learn more!