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Why Work With A LinkedIn Consultant

As the biggest platform for professionals online, LinkedIn is typically used by jobseekers and recruiters. But LinkedIn can be a powerful tool for business owners and marketers as well. Used properly, this social networking site can give you an edge over the competition, develop brand awareness, and increase your revenue.
Through LinkedIn marketing, you can keep your sales pipeline full—and MasterMind will make sure that you can maintain a steady stream of connections, sales, and appointments. MasterMind is a digital marketing agency that can teach you how to make the most out of LinkedIn. We can provide all of your LinkedIn consulting and marketing needs.
Today we’ll be talking about why you should work with MasterMind. We will also cover a few basic LinkedIn tips that you need to implement right now so that you can start getting better results.

Why Work With MasterMind
for LinkedIn Consulting

If you’re still not using LinkedIn actively, then you are already getting left behind by your competitors. And if you do have a profile and you’re still not getting leads, MasterMind is here to help you.
One of the most common mistakes new entrepreneurs make is that they set up a LinkedIn profile or a company page for their business—and then they leave it behind or neglect it. If you use LinkedIn just to have an online resume, then you are missing out on a lot of opportunities. It’s not enough to keep it updated every now and then: you need to start using it to network, connect with people, and start meaningful relationships with prospects.
MasterMind has generated over $250 million in revenue increase for our clients. We are digital marketing experts that can help your business get more traffic and sales online. We can launch lead generation campaigns that will let the leads come streaming in.
MasterMind has worked with all kinds of businesses: from small local companies to Fortune 500 companies. We can help your company, whether you’re trying to get more foot traffic into your brick and mortar location or selling products online, we can create a campaign that will bring you more leads and sales.

What Do You Get
When You Consult With MasterMind?

MasterMind will develop a proper marketing strategy that suits the needs of your company and create a road map that will help you implement it. We will teach you how to use LinkedIn effectively so you can reach your goals.
If you’re still unsure about LinkedIn’s potential, you should know that the site now has over 675 million users around the globe. Because it is designed to build professional and business relationships, it is actually the biggest online platform for professionals. The number of LinkedIn users is still growing every day.
Its professional focus also makes it valuable for marketers because LinkedIn delivers high quality leads. LinkedIn members are ready to do business: they are ready to connect, network, and engage with other users because that is what the site was built for. It is also full of industry leaders, key decision makers, and potential business partners.
LinkedIn appeals to those who want to keep up with industry and business trends. This is what sets LinkedIn apart from the more casual social networks.
If you want high quality leads through social media marketing, LinkedIn is the way to go. And if you want a digital marketing agency that can teach you how to increase your revenue through LinkedIn, then MasterMind is your best bet.
Here are some of the things you can do today to improve your LinkedIn profile and attract more leads.

Profile Optimization

Before you can start attracting leads on LinkedIn, you need to optimize your profile. This will ensure that when people visit your profile or your page, it won’t come across as unprofessional. You want to leave a good first impression on all your profile visitors.
For starters, make sure you have all your contact information on your LinkedIn profile so that prospects can reach out to you whenever they want. Include your phone number, email address, website, and company address. You want to make it easier for people to connect with you, otherwise they will take their business elsewhere. Complete your LinkedIn profile and provide all the necessary information.
Next, add or update your profile photo.Without one, people can’t put a face on the company. Leads are more likely to trust people they know, and adding a
profile picture is a great first step towards building that trust. In fact, profiles with a photo get more profile views than those without one.
Take the time to invest in a professional head shot. You can also do it yourself, but the picture has to be a clear and presentable photo of your face. It needs to reflect what you currently look like, so a new picture is necessary. Avoid posing in front of distracting backgrounds, and make sure you are the only one in the picture.
Don’t be afraid to smile for the camera. Most people prefer doing business with those who look friendly or approachable. Make sure that your profile photo is a representation of who you are as a professional.
Once your face is on your profile, it’s time to come up with an accurate description of yourself through your headline. Writing the perfect headline can be tough—but it is crucial to your success. It is one of the first things people will read when they visit your profile, so you need to describe what you do, what value you bring, and how you can help your clients. At the same time, you need to reflect your brand and impress your profile.

Custom Professional
LinkedIn Banner

Your LinkedIn banner isn’t just a backdrop to highlight your profile picture: it is a free billboard that gives you the opportunity to capture your audience’s attention. Investing in a professionally-made banner can increase your leads significantly by appearing more professional and establishing your brand.
Not many people have a custom LinkedIn banner, so having one automatically makes you stand out. It also demonstrates that you mean business. Without a background graphic, your photo will just float aimlessly in the standard LinkedIn background—which is a good way to blend in and drive prospects away. A custom LinkedIn banner makes your profile look more memorable.

Highlight Your Work

You can go beyond simply listing down your skills. LinkedIn actually has a feature that lets you show off your best work. LinkedIn’s Featured section is where you can show the work that you are most proud of.
If you’ve been creating and sharing your content on LinkedIn, this is a good place to highlight your top performing posts. Choose your content with the highest number of likes and comments. This will bring new life to these successful posts.
The LinkedIn algorithm prioritizes posts with high engagements; letting them stay on top of everyone’s feed for weeks. This is the type of exposure you want to strive for. If your post goes viral on LinkedIn, it can introduce your business to a larger audience.
Let’s talk about the importance of content marketing when it comes to Linke
dIn. Posting high quality content will establish you as a thought leader in your industry. If you post regularly, you can attract more clients and build trust within your community. With the use of content, you can demonstrate your company’s value and prove that you can help people with your products and services. People will see that you know what you’re talking about.
You can post long form articles like blogs, news articles, press releases, company updates, videos, and pictures. Just make sure your content is eye-catching, interesting, and valuable. You can also fill up your content schedule by posting shorter updates every now and then. You can add personal stories, insights, tips and tricks, opinions, questions, and inspirational pieces that are related to your audience’s interests.
Start creating posts specifically for LinkedIn. Use it as a micro blogging platform. Post regularly and then share the link to your other social media accounts to attract more connections.
Since you no longer have to be a LinkedIn Influencer to start publishing articles, you can take advantage of this and use the platform for content marketing.
Experiment on different kinds of content to see what works best for your company. Keep track of which posts are getting the most engagements. Just like in your summary and headline, use relevant keywords to rank higher in search results.
MasterMind can teach you all about search engine optimization and how to use it as an effective long term marketing strategy.
Once you’ve created a number of popular posts, use the Featured section to highlight them.

Show That You Are Trusted by
Generating Quality Reviews

Content isn’t the only way to make your audience trust you. You can become an industry leader by generating quality reviews. Reviews give you social proof: and you can only earn them organically by providing top notch service.
You can encourage your satisfied customers to leave customer reviews online to give your company a boost. Aim for positive engagements with your customers and look for ways to bring value to them.
MasterMind has worked with corporate executives for online reputation management and brand management. We have also worked with professional athletes who were in need of reputation management.
No matter what industry you are in, perception matters. Your reputation is your most important asset. A good reputation improves your credibility and attracts more customers. On the other hand, a bad reputation can drive away prospects and hurt your sales. That’s why you always need to stay in control of your reputation.
It’s not just about avoiding expensive and painful PR disasters. It’s also about successfully establishing your brand’s reputation and protecting its name. You may not realize it if you are only starting out, but your business’s reputation matters more than you think. If you are already an established company and you don’t keep an eye on your reputation, people may lose jobs. It’s that important.

Be On Brand

If there is one thing business owners need to pay close attention to, it’s their personal branding. Not only do you need to develop your brand’s “voice,” you also have to make sure it is consistent across all your social media profiles.
Your brand makes you stand out from the sea of competition. It gives your business an identity and makes it more memorable for your customers. It dictates the way you interact with people online and in real life. So no matter how you present yourself, it still requires a touch of authenticity—otherwise people might think you are not being genuine. Consistency and authenticity are very important.
Developing your brand can be tricky, and that is why you need MasterMind’s assistance.
Every little detail—even your company’s logo—should properly reflect your brand. Just like your banner, your headline, and your profile photo, it is another opportunity to stand out in a crowded industry. Invest in logo design, if necessary.
The most successful companies all have memorable logos that are easily identifiable. With just a simple logo, you can remind people of the type of services you offer. A truly effective logo doesn’t even need to print out the company’s name. With just a letter or a symbol, people can identify your business.
A good logo can clue you in to the nature of the business even if you’ve never heard of it before. Logos are another method of communicating information about your business, without the use of words. With it, you can catch people’s attention and spark their curiosity. It can even be the first thing prospects see when they visit your LinkedIn profile. It is something you should definitely invest in.
Your logo should be distinctive and unique. Simplicity is the key here: the goal is to make it easy enough for people to remember your logo no matter where they see it from. The logo should look good regardless of size so you can use it on your LinkedIn page or on a billboard.
Use colors that you want your customers to associate with your company. The visuals should not distract or confuse your audience. Instead, it should give them an idea of your company’s value or ideals. It all goes back to branding.
If all of these tips are looking a bit overwhelming, a road map and a proper marketing strategy can help keep things on track. MasterMind can offer so many more tips and tricks when it comes to proper LinkedIn usage, so contact us today and learn how to generate leads effectively.
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