Kim Kardashian is one of the world’s most famous celebrities and one of the most astute brand marketers on the internet. From her Families iconic reality show “Keeping Up With The Kardashians” to her high profile social media presence to her merchandise and media exposure, Kim is an entrepreneurial powerhouse.
We were hired to design and develop web-based embedded applications that provided real-time product information and updates for Kim’s inaugural fitness program “Fit In Your Jeans By Friday.”
Additionally, our charter was to identify top social media tastemakers and initiate and manage a blogger marketing program and drive traffic and targeted impressions to Kim’s line of products as well as provide metrics on audience acquisition and ROI. During the term of the project, our applications were installed in over 140 websites and destinations generating over 111 m views and over 36m unique visits.
