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Marketing Tips for Self Employed Professionals: Working from Home Means Working to Create a Sellable Image

BY Anna Hardy - October, 10 2017
Brand Building . E-Commerce .

Every self employed professional, no matter how successful, can benefit from learning a few marketing tips. While good, solid self employment marketing may not guarantee instant success, it certainly doesn’t hurt. Working from home requires real work- and that means creating a sellable image to clients, employers…even the public at large.

Self Employed Marketing Tips

The self employed professional is a bit of a maverick, a lone wolf in the professional world. The self employed professional scours the ‘Net to find their own jobs, toils alone to complete work at home projects and relies upon themselves only in all matters of insurance and personal retirement. And the self employed professional, at all times, should be trying to sell themselves. With a few marketing tips, anyone can learn how to present their best professional side.

Putting self employment on a resume. Many self employed (or would-be self employed) professionals struggle with the seemingly simple act of crafting a resume. Learn how to write a self employment resume that showcases skills, talent and any related work experience. Keep the resume simple but informative, professional but approachable and always, always present everything in the best possible light.

Creating an online portfolio. Creating a personal, professional Web site which features a portfolio of online links is a strong self-selling tool. Having a reference point for all potential clients and employers is essential in self employed marketing, but the personal Web site is only the tip of the iceberg in online marketing.

Tips for Online Marketing

The Internet and e commerce web designers offer their own online marketplace which can be extremely useful for self employed professionals. Online marketing encompasses many different opportunities in self employment, from ads to social networking. Establishing an online presence is very important in self employment of any kind, so don’t neglect all the free marketing possibilities offered through the Internet.

Create a blog. Finding success with self employment? Why not blog about it? This not only creates a potential revenue strain (many advertising agreements offer money for those who are willing to sell space on their content-rich Web pages), it’s also a great marketing tool.

Social networking. Facebook, MySpace, LinkedIn and other social networking sites are wonderful marketing opportunities for self employed professionals. Link all those online profiles and personal Web sites together and start spreading the word. If nothing else, this can help drive traffic to Web pages that might actually help the self employed professional earn a little extra money.

Write a Google profile page. Google offers free profiles which allow individuals to post all their links – Web pages, blogs, social networking profiles – in one convenient, attractive profile page. This helps online searches find who they’re looking for with more ease. In self employed marketing, this online profile provides another reference point for would-be clients and employers, and it’s yet another way to establish a strong presence online.

BY Anna Hardy

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